Place/Date: Singapore – January 3rd, 2023 at 5:52 pm UTC · 3 min read
Source: WOM Protocol Pte. Ltd.

While airdrops have long been one of the most popular marketing methods for web3 projects to incentivize early adopters, WOM Protocol has announced a new airdropping tool, BULLZ Challenges to airdrop tokens as rewards for actual community participation. The BULLZ Challenge Launchpad states to “make airdrops fun”, by enabling web3 projects and creators to airdrop NFTs or tokens to their communities in return for any defined actions, called a “Challenge”.

With web3 on the rise, projects can distribute user ownership through tokens and NFTs in order to scale bigger and faster. Most brands and creators already sense the untapped marketing potential behind nonfungible tokens (NFTs), blockchain and Web3 – Verified Market Research (VMR) estimates the NFT market could be worth $231 billion by 2030. Incentives and gamification, in particular, create a really exciting opportunity to give tokens and NFTs away as rewards for actions that convert communities of passive fans into active ambassadors.

Building engaged communities is the premise behind the BULLZ Challenge Launchpad, the latest Web3 martech tool from the makers of WOM Protocol. A “Challenge” can be anything from creating content, sharing or posting about a project on social media through to creating explainers for onboarding support. This will enable any user to distribute airdrops in response to clear participation of community members. Users can see all submissions and airdrop the NFT/token in a few clicks, removing the hassle of collecting wallets and airdropping manually. BULLZ only requires a fee for airdropping NFTs/tokens to the winner(s) wallet.

Effective Web3 marketers understand that community growth is not about accumulating followers, but rather bringing together people with common identities and giving them “skin in the game” – when an entire community can co-profit from a project’s success, as is the case with tokens such as NFTs, that community becomes a powerful word-of-mouth marketing force. The BULLZ Challenge Launchpad will launch today including four challenges already, such as Gifto, Mixin, iGuy and WOM.

Founder & CEO, Melanie Mohr explains:

“Community is essential in web3 marketing. Within the decentralized and open source approach, products can be copied easily, making the community one of the key differentiating factors. That’s why we are excited to launch a tool for organizing airdrops at scale, while supporting web3 projects to build a passionate community that is willing to spread the word.”

WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM Protocol is positioned in the SocialFi and web3 MarTech space.

About BULLZ

BULLZ provides community rewards and web3 discovery of trending projects. The BULLZ Challenge Launchpad lets users create airdrop campaigns, the BULLZ app enables users to discover and share web3 projects while getting rewarded, the BULLZ Campaign Manager gives brands the opportunity to launch user-generated content campaigns with creators. With the “create to earn” model, users are rewarded with WOM Tokens within the platforms.

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Kseniia Klichova

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