The Best Amazon Prime Day Alternative Sales Worth Shopping Early

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ICYMI, Amazon Fall Prime Day 2023 is almost here, with two full days (October 11 and 12) of endless deals across all product categories, from pricey tech gadgets to luxury beauty products. Prime Day is often drops discounts that rival Black Friday, because it’s basically the biggest shopping event of the year before the pre-holiday deal season rolls in come November. 

Following Amazon’s lead, plenty of other major retailers and coveted brands will also be holding Prime-Day-adjacent (and pretty massive) sitewide sales during October Prime Day week, offering plenty of doorbuster deals on big-ticket items like TVs and AirPods, along with ample opportunities to stock up on new home decor, fashion, skincare — you name it.

Ahead, we’ve rounded up a few amazing Amazon Prime Day alternative sales to shop this week, along with a few discounted items we’re already prepping our carts with. After all, shopping early deals is one of the smartest ways to save big.

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The Walmart Deals Kickoff Event officially arrives on October 9 through October 12, allowing shoppers to find top-selling products at a comparable (or better) price to Prime Day. From vacuums, home decor and hair tools, to electronics, patio furniture and kitchen ware, it will all be available at a fraction of the normal price. Though the sale doesn’t technically start until next week, there are plenty of early deals to take advantage of now (like these Apple AirPods). While you don’t have to have a Walmart+ membership to shop the sale, it does come with additional perks such as free shipping with no order minimum.

Tons of retailers are ramping up their pre-holiday sales, and Target is no exception. Target Circle Week, running from now until October 7, is an exclusive sale for members of the retailer’s free loyalty program, Target Circle. Members can expect to score 20 to 50 percent off a tons of hot products from top brands such as Dyson, Keurig, Bissell, and Beats, as well select Target-exclusive brands, like Opalhouse, Threshhold, and Good & Gather.

Rene Furterer’s luxury French formulas are not to be missed during the brand’s Friends & Family sale. Plenty of targeted hair care products are 25 percent off with the code ENJOY20, like this concentrated serum for boosting hair growth or this shampoo that strengthens thinning strands.

For all the luxury and label-loving tastemakers out there, prepare to get excited to shop without the guilt and buyer’s remorse because premium department store Saks Fifth Avenue is offering discounts as high as 60 percent off your order. Whether you’ve been waiting for the right time to splurge on something from Alexander McQueen or invest in a Rebecca Minkoff bag, now’s the time to do so on a budget.

It’s time to give your fall shoe lineup a makeover. During Nike’s The Ultimate Sale, you’ll find a well-stocked variety of footwear, accessories, and clothing at affordable prices. We’re talking outlet-level, varying discounts on a ton of best-sellers.

Looking for a home refresh but on a budget? No need to say more. Wayfair has you covered during its Annual Charity Sale. Score up to 70 percent off chic furniture and home accessories, from chic area rugs to seasonal decor. No membership is needed to get fast and free shipping (unlike Amazon Prime). All you have to do is stack your cart up over $35 and watch the savings roll in!

This celeb- and editor-loved beauty brand is another French favorite. Its formulas cater to folks with sensitive skin (some of which include retinol alternative ingredients for those whose skin is adverse). Use code FRIENDS25 to score 25 percent off top-sellers, like the RetrinAL Intensive Cream, a bottle of the Avène Thermal Spring Water, or this super hydrating all-in-one cream.