TD Bank says AI-driven platform boosts customer need identification by up to 30%

TD Bank has deployed AI-driven platform TD AI Prism to predict consumer needs and provide them with solutions proactively.  The $1.2 trillion bank’s marketing teams use the platform to predict what retail products and services clients might need so it can target communications for them, such as identifying consumers looking for a mortgage, Sumee Seetharaman, head of AI and machine learning, told FinAi News. “Traditional predictive AI models can only typically perform a single task. We’ve had success with them in the […]