CBS has scored a Super Bowl touchdown in November.
The Paramount Global-backed network is “virtually sold out” of all its Super Bowl advertising inventory, according to a company spokesperson, completing a process that often takes right up until the final hours before the game kicks off in February.
CBS has sought between $6.5 million to $7 million for a 30-second ad, according to people familiar with negotiations. Fox secured around $600 million in advertising tied to its broadcast of Super Bowl LVII earlier this year — an event that boasted record viewership.
More to come….
