Spotify to flag AI-generated artists and block from recommendations – Tech Digest

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Spotify is rolling out a major update to combat the massive influx of synthetic media by introducing a new “AI Persona” badge designed to flag fake or fictional artists on its platform.

Scheduled to launch globally in mid-September, the visual tag will appear on mobile artist profiles, search results and track rows within playlists to help listeners distinguish between genuine human musicians and automated creations.

The streaming giant announced that profiles identified as AI personas will also be automatically excluded from personalised recommendations and editorial playlists. While users will still be able to find and stream the music if they search for it directly, the algorithm will no longer actively promote artificial acts alongside real performers.

The policy arrives as music streaming services grapple with an unprecedented volume of computer-generated content. Viral synthetic acts, such as the 1970s-style rock project Velvet Sundown and the mysterious streaming chart regular Sienna Rose, have increasingly blurred the lines between human and machine.

Under the new system, creators can voluntarily self-disclose through Spotify for Artists if their profile is an artificial persona. However, Spotify also plans to deploy a mix of automated investigative tools and human moderation to catch and flag hidden automated accounts. Affected accounts will be notified and given a formal right of appeal.

Executives emphasise that the new labels target an artist’s public identity and backstory rather than the individual production techniques or software used to write or record a song. By pulling artificial personas out of core algorithmic feeds, Spotify hopes to preserve trust and ensure that authentic human musicians do not lose vital streaming revenue to synthetic competitors.

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