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Valentine’s Day isn’t for everyone, but charming literal or figurative pants off people with thoughtful or overwhelmingly extravagant gifts is an evergreen activity.
Throw out your chocolates and teddy bears because, in 2023, Valentine’s Day isn’t all about sweet nothings. Whether you’re in a couple, ethically non-monogamous, un-ethically non-monogamous, or want to treat a friend who’s done you a solid, giving them a well-timed Valentine’s Day beauty gift can say “I love you,” “I messed up,” or simply “you’re a legend, I couldn’t function without you,” without actually requiring you to say a thing.
Maison Francis Kurkdijian Baccarat Rouge 540 EDP
There’s nothing quite as sexy and timeless as an incredibly expensive item everybody wants and few can afford. Maison Francis Kurkdijian, Baccarat Rouge 540 ($365), the most mentioned fragrance on social media in 2022, fits the bill, figuratively and literally. This iconic scent has a seductive blend of jasmine, saffron and ambergris to thank for its universal desirability. One spritz will cloak your loved one in velvety warmth and get you an instant gold tick from anyone with a MECCA Beauty Loop account. Michael Clark will be picking up one of these for Jade Yarbrough and Pip Edwards.
Dyson, Airwrap Hair Multi-Styler

Object of your affection has hair? Then they’ll love the Dyson, Airwrap Hair Multi-Styler ($899), and we can almost guarantee they won’t have picked one up for themselves. The six-attachment swiss-army-knife hair device will keep your loved ones’ locks on point, and you in their good books for years to come.
The Beauty Fridge

Practical perfection The Beauty Fridge ($220) is an investment in your loved ones’ skin and skincare routine. If they’re already blowing their budget on Skinceuticals, CE Ferulic ($233) consider this gifted insurance. Featuring a deluxe 10-litre storage space, the mini-refrigerator keeps low-temp beauty products nice and cool.
Lush, Sex Bomb

Want to say, “I want to spend more time in the bath with you,” but can’t quite find the words? With creamy musk, ylang ylang and jasmine, Lush, Sex Bomb Bath Bomb ($9) should do the trick.
Les Mains Hermès, Nail Enamel in Rouge Pigment

#rednailtheory is trending on TikTok, with BeautyTokers suggesting the shade makes you sexually irresistible thanks to TikToker and PR guru Robyn Delmonte (aka @girlbosstown). The PR Girl Boss™ kicked off the trend, noting that whenever she wore red nails she got more compliments from men. In a breathtaking leap of logic she surmised this is because red nails remind guys of their mums (women… wore red nails a lot in the 90s).
Will gifting Hermès, Nail Enamel in “66 Rouge Pigment” ($70) to your partner find suddenly competing with a swarm of potential suitors? Probably not. If you’re partner gifts it to you, does he have a chronic oedipal complex? Wouldn’t stress about it. Like all good TikTok beauty trends, #rednailtheory is not currently supported by peer-reviewed studies (we’re waiting) but is a good reminder of the perennially chic appeal of a classic red in a sea of complicated Y2K and boring beige nail trends. Plus, Hermès beauty products, designed by Pierre Hardy, are so aesthetic they’re basically objet d’art.
Coco de Mer, Roseravished Massage Candle

For use alone or with friends Coco de Mer, Roseravished Massage Candle ($80) is the chicest massage candle we’ve come across (in what is, admittedly, an aesthetically challenged category). With notes of rose and sandalwood, Roseravished comes with a fit-for-purpose serving spoon for those interested in covering themselves, or someone else, in hot, emollient wax. Alternatively, your gift recipient can light it, enjoy the soothing and stimulating notes of rosemary, pepper, patchouli and sandalwood and crack open their Kindle. No pressure.
Aromatherapy Associates, Ultimate Wellbeing Bath & Shower Oil Collection

There’s no easy way to tell someone you love to chill out, but there is a luxurious one with Aromatherapy Associates, Ultimate Wellbeing Bath & Shower Oil Collection ($162). Here 10 vials of therapeutic bath and shower oils are categorised under “relax”, “de-stress”, “revive”, “support”, and “inner strength” for boujee subliminal messaging. In the event they don’t take the hint, you’ll still have seriously upgraded their daily bathtime routine and they’ll love you for it, which is ultimately the aim of the game.
Charlotte Tilbury, Limited Edition Matte Revolution Lipstick in “Blossom Red”

Nothing gets beauty lovers excited like scarcity and Charlotte Tilbury’s limited edition drops get every makeup collector’s heart racing. Matte Revolution Lipstick in “Blossom Red” ($55) is an earthy, rose petal crimson packaged in a sleek, scarlet embossed bullet. This universally flattering shade has been dropped just in time for Lunar New Year and Valentine’s Day, and is a little bit of luxury that tells them you have their best beauty interests at heart.
Gucci, Crystal Embellished Resin and Gold Hair Clip

Want to know what peak Valentine’s Day beauty gifting performance looks like? Go no further than the Gucci Embellished Resin and Gold Hair Clip ($660). Camp, exclusive, and extravagant, these crystal-trimmed hair clips are collector’s items in the making and will make any fashion girlie in your life scream with pleasure. They’ll triple in value on Depop the second they sell out, so consider them an investment in the future of your relationship.
Ruby Feneley
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