Mattel Expands ‘Wicked: For Good’ Line With Glinda and Elphaba Singing Dolls

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Mattel is continuing to build out its “Wicked: For Good” portfolio, announcing a new wave of products tied to Universal Pictures’ upcoming film. On Wednesday morning, the toy giant unveiled two singing Elphaba and Glinda dolls — alongside a “Wicked”-themed Polly Pocket compact, expanding on a growing collection that just last week introduced the first-ever American Girl “Wicked” dolls.

The latest lineup arrives ahead of the theatrical release of “Wicked: For Good” in November, with each doll playing a clip of the song “For Good.” The Elphaba doll ($26.99) comes dressed in a sleeveless, floor-length blue-and-black gown with her signature green skin and braided hair, while the Glinda doll ($26.99) features a periwinkle butterfly-embellished dress and long blonde hair. The $30 Polly Pocket compact opens to reveal miniature versions of Shiz University and Emerald City, complete with Elphaba, Glinda, and Wizard figurines, plus moving parts like Glinda’s bubble and Elphaba’s broom.

To mark the launch, Mattel and Universal teamed with Music Will, the country’s largest nonprofit music education program, hosting students at Mattel’s headquarters for a day of karaoke, “Wicked”-themed treats, and an exclusive first play with the new collection. Mattel also contributed more than $20,000 to Music Will to help expand music programming in public schools.

“Wicked: For Good,”, which chronicles the second act of the beloved Broadway show, will open in theaters on Nov. 21. Jon M. Chu directed the two-part “Wicked” extravaganza, which stars Ariana Grande, Cynthia Erivo, Jeff Goldblum, Michelle Yeoh and Jonathan Bailey. Set before, during and after “The Wizard of Oz,” the story tells the origins of Grande’s Glinda (later known as Glinda the Good) and Erivo’s Elphaba (eventually dubbed the Wicked Witch of the West) before Dorothy landed in Oz and sauntered down the Yellow Brick Road.