Amy Schumer’s Barbie would’ve made her the butt of the joke

Amy Schumer’s #Barbie pitch was reportedly more comedic but “made Barbie the butt of the joke,” according to Mattel CEO Ynon Kreiz.

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— Pop Crave (@PopCrave) July 9, 2023

-a small tidbit in an article about the road to making a Barbie movie. A bit of long read but interesting. Some plot points are mentioned so don’t read the paragraph if you wanna to go in blind~. *Avoid from “In the film, Robbie plays a Barbie who lives in a vibrant toy world filled” to “To the extent that Mattel executives are the target of the jokes, it’s an acknowledgment of past mistakes.”* It’s not exactly a huge spoiler but again if you go in blind.

As this was going on, Kreiz was simultaneously seeking studio partners for his IP bet. If it went well, Mattel would see a rise in toy sales, spinoff lines of toys and more films based on those, and on the cycle would go. Barbie was the most obvious property to go Hollywood. There was even a script making the rounds at Sony Pictures that had Amy Schumer attached, then Anne Hathaway, telling the zany story of a Barbie who’s exiled from her idyllic world only to realize the folly of pursuing perfection. Many at Mattel, including those who’d worked on Project Dawn, disliked it. “The Amy Schumer pitch was understandably more comedic,” says Lisa McKnight, global head of dolls and Barbie at Mattel. But the parody “didn’t feel as smart and as provocative as we would have hoped for.” Kreiz says he felt the script made Barbie the butt of the joke. (Schumer dropped out of the project four months after her role was announced, later saying in interviews that their creative visions had clashed.)

-Box office analysts predict a possible 100M for opening weekend, they are hoping that if the movie becomes a hit, it will lead to more films from the Mattel line. Such as Hot Wheels, Barney, Magic 8 ball, UNO etc..etc

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