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This week’s Future of TV Briefing looks at the preliminary discussions TV networks are holding about whether to credit advertisers’ programmatic spending throughout the year toward the upfront commitments made this summer. The Programmatic Upfront What to watch for in the 2023 TV upfront…
#futureoftvbriefing #programmaticupfront #apple #nfl #tiktok #amazon #digidayresearch #fubo #lynettekaylor #kaylor
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