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The television market is entering a new era, with manufacturers moving away from traditional screens towards more advanced technologies promising brighter, more vibrant pictures.
According to new research from the analyst firm Omdia, TVs with sophisticated new lighting systems, known as Mini LED and RGB LED, are set to dominate the premium market by 2030.
The report forecasts that TVs using independent red, green, and blue (RGB) LED chips will jump from just 3% of global TV revenue today to 13% by 2030.
For years, the industry has relied on standard LED backlighting, while high-end viewers often chose OLED screens for their deep blacks and sharp contrast.
However, OLEDs have historically struggled with two main issues: they can’t get very bright, making them difficult to watch in sunny rooms, and they carry a risk of “burn-in,” where static images like news tickers or gaming menus leave a permanent ghost on the screen.
The new generation of Mini LED and RGB LED TVs aim to bridge this gap. Mini LED technology uses thousands of tiny lights behind the screen to deliver brilliant brightness, often exceeding 5,000 nits, making them suitable for HDR movies and daytime viewing without the risk of burn-in.
Taking it a step further, the latest “RGB LED” innovation removes the need for colour filters entirely. By using direct red, green, and blue diodes as the light source, these TVs can produce purer, more life-like colours, matching the high standards required by modern gaming and high-definition streaming.
A major factor driving this shift is the consumer demand for massive displays. While older technologies have struggled to produce screens larger than 85 inches affordably, these new lighting systems are perfectly suited for giant TVs. By 2030, researchers expect that nearly a quarter of all Mini LED TVs sold will be 85 inches or larger.
From a regional perspective, RGB LED TV shipments are expected to be the highest in North America by 2030, reaching 2.0 million units, followed by Western Europe at 1.6 million units and China at 1.5 million units.
Mini LED TV shipments are projected to be the highest in China by 2030, reaching 10.4 million units, followed by North America at 7.1 million units and Western Europe at 3.9 million units. And OLED TV shipments are forecast to be highest in Western Europe by 2030, reaching 2.9 million units, followed by North America at 2.1 million units.
Figure 2: RGB LED Unit Shipments by Region (000’s)
“The era of display compromise is coming to an end,” says Patrick Horner, Practice Leader at Omdia. “The combination of Mini LED efficiency and true RGB LED colour purity… is not just a gradual technology update. It represents a key architecture for the next decade of TV industry growth.”
As a result, global shipments of these advanced TVs are expected to skyrocket over the next four years, with RGB LED units forecast to grow by more than 500% by the end of the decade.
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Chris Price
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