Hailey Bieber is stripping down for the brand new Skims campaign, where she’s wearing Everyday Cotton, the brand’s premium cotton collection of bras and underwear!
What is Skims?
Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is redefining women’s underwear, loungewear, and shapewear and setting new standards by offering solutions for everybody. From technically engineered shapewear that enhances curves to underwear that stretches to twice its size, the brand is committed to continuous innovation and advancing the industry.
What did Kim Kardashian say about Hailey Bieber’s campaign?
“Hailey has a unique ability to make even the simplest pieces feel elevated,” Kim said in a statement. “Her approach to style is effortless, which made her the perfect person to bring Everyday Cotton to life.”
What did Hailey Bieber say about her sexy Skims campaign?
“For me, great basics are the foundation of every wardrobe,” she said. “The Everyday Cotton collection has all the qualities I look for—it’s soft, comfortable, and easy to wear no matter the occasion. These are the pieces I find myself reaching for again and again.”
See all of Hailey Bieber’s Skims campaign photos in the gallery…
Posted To:News
Kim Brown
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