#BlackAdam is projected to lose $50-$100M in its theatrical run
A box office flop
(via @Variety) pic.twitter.com/5SQRrVIHRU
— Culture Crave 🍿 (@CultureCrave) December 6, 2022
After having to hear about it constantly for over a decade, Black Adam’s seven-week run in theaters has been a flop.
With $195 million in production costs and another $80 million in global marketing, the Dwayne Johnson superhero film has only amassed a lackluster $387 million worldwide. The film would have needed to get close to $600 million for Warner Bros to recoup the $275 million they spent and the film to turn a profit. Variety is reporting the studio will lose anywhere from $50-$100 million.
Warner sources dispute these figures, saying $400 million will be good enough and that home entertainment releases happening faster than the norm reduces marketing costs and will help pushed the film into the black.
polynucleotide
Source link