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Today marks the release of “Fallin’” as part of season two of the COKE STUDIOTM program, alongside new music from artists like Sam Smith, Jessie Reyez, and Cat Burns. This global collaboration between Zack Tabudlo and Nasty C is set to captivate audiences worldwide. Fans can catch an exclusive preview of the “Fallin’” video today at Coke Studio’s digital hub, with the full video becoming available globally on July 14th. Get ready to experience this highly anticipated collaboration’s exciting visuals and infectious music.
Talented artists Zack Tabudlo and Nasty C have joined forces to release their first collaboration project, “Fallin’.” This exciting song is part of COKE STUDIOTM, Coca-Cola’s global music platform that aims to unite emerging and breakthrough artists worldwide to create captivating music experiences. “Fallin’” showcases the magic that can be created when artists from different backgrounds come together to create something truly special.
The brand philosophy of Coca-Cola, known as ‘Real Magic,’ celebrates the power of human connection and embraces the belief that our differences enrich and make the world a more fascinating place. It recognizes real-life moments, and true magic happens when people come together, forming connections that transcend boundaries and create memorable experiences. Coca-Cola embraces and celebrates these moments, fostering a sense of togetherness and joy in our diverse world.
The performance video for “Fallin’” featuring Zack Tabudlo and Nasty C will be available for global release on the Coke Studio YouTube channel on July 14th. However, fans can enjoy early access to the video by scanning their Coke.
Zack Tabudlo is a rising star in Southeast Asia and represents the essence of the Gen Z generation. He is a versatile artist, excelling in alternative-pop and R&B genres, and is known for his skills as a singer, lyricist, multi-instrumentalist, and producer. Based in the Philippines, Zack has gained significant recognition, emerging as Spotify’s most-streamed local artist in 2022, alongside renowned artists like Taylor Swift and BTS. He has achieved a remarkable milestone as the first Filipino male solo artist to surpass 1 billion Spotify streams, with several of his songs reaching the coveted #1 spot on Spotify’s Global Viral chart.
“This is my first time releasing a track with a rapper like Nasty C. I’d always had visions of making more pop-hiphop tracks in the future, so when I heard Nasty C was going to be part of Coke Studio, it felt like the perfect time to do it,” said Zack Tabudlo.
Hailing from Durban in the KwaZulu-Natal Province, Nasty C is a highly acclaimed and successful artist. His talent and rising popularity propelled him to sign with the prestigious Def Jam Records in the USA in 2020. Nasty C’s third album, “Zulu Man With Some Power,” further solidified his global presence and garnered widespread attention and acclaim. With his unique sound and captivating music, Nasty C has captivated audiences around the world, establishing himself as a force to be reckoned with in the music industry.
“Exchanging vibes with Zack on this record was special. Collaborating with him was an organic process; we connected creatively and found a perfect balance between our unique styles,” said Nasty C. “I enjoy collaborations that highlight the magic that can happen when artists from different backgrounds come together to create music. I can’t wait for the world to hear what we’ve cooked up!”
As part of the Coke Studio program, a special version of Sam Smith’s hit song “Perfect” has been released. Originally featured on Sam’s highly successful album “Gloria,” this new rendition includes the talented JUNO Award winner Jessie Reyez. Adding to the collaboration is Cat Burns, a rising star from South London and a BRITs Rising Star nominee. The Coke Studio version of “Perfect” brings a fresh perspective to the track with self-reflective and optimistic lyrics, showcasing the combined talents of these renowned artists.
Following the release of “Fallin’” and “Perfect,” we continue the exciting musical journey of Coke Studio with the anthem for this year, “Be Who You Are (Real Magic).” This powerful track is performed by Grammy-award-winning artist Jon Batiste, featuring NewJeans, J.I.D, Camilo, and Cat Burns. The Coke Studio program will continue to delight global music fans with more tracks scheduled for release across July and August, ensuring a diverse and captivating musical experience for all. These tracks will be available on various music platforms, allowing fans worldwide to enjoy the magic of Coke Studio.
“Collisions’ are central to Coke Studio and are all about bringing incredible musical talent together across genres and cultures to create fresh new sounds,” said Joshua Burke, Global Head of Music & Culture Marketing, Coca-Cola.
For the highly anticipated Coke Studio 2023, an impressive lineup of over 16 breakthrough music artists worldwide has been assembled. These artists represent various countries, including the US, UK, Canada, South Africa, Colombia, Egypt, India, Pakistan, Bangladesh, Turkey, China, Korea, and the Philippines. With such a diverse group of talented musicians coming together, Coke Studio 2023 promises to be an extraordinary platform for cross-cultural collaborations and for creating exceptional music that transcends borders and connects people from all walks of life.
● Jon Batiste (US)
● Camilo (Colombia)
● NewJeans (Korea)
● J.I.D (US)
● Cat Burns (UK)
● Imagine Dragons (US)
● Sam Smith (UK)
● Diljit Dosanjh (India)
● Evdeki Saat (Turkey)
● Inner City Youth Orchestra of Los Angeles (US)
● Nasty C (South Africa)
● Jessie Reyez (Canada)
● Shae Gill (Pakistan)
● Shreya Ghoshal (India)
● XIN LIU (China)
● Zack Tabudlo (Philippines)
● Afroto (Egypt)
The Coke Studio platform, in partnership with Universal Music Group, is a unique and inclusive space that fosters true borderless creation and collaboration among both emerging and established music artists from around the globe. This collaboration offers a rare opportunity for artists to come together creatively, exploring and experimenting with diverse sounds and genres from various cultures. Whether introducing Punjabi music to the US or infusing South African beats into the Indian music scene, Coke Studio enables artists to push boundaries, create new music, and connect with global audiences on a larger scale. It is a platform that celebrates cultural exchange and showcases the power of music to unite people across borders.
In the Philippines, Coke Studio is embarking on its 7th season, continuing its mission of uplifting emerging Original Pilipino Music (OPM) talents while collaborating with established musical icons. Building on the concept of co-creation, Coke Studio Philippines aims to showcase unique artist collaborations that transcend local regions and musical genres. This year’s season promises exciting initiatives, including the biggest Coke Studio concert in the country, engaging with fans, and hosting live activations. With these endeavors, Coke Studio Philippines is committed to further promoting the vibrant music scene in the country and providing a platform for diverse Filipino talents to shine.
Fans can access Coke Studio’s global platform content by visiting the official website at https://www.coca-cola.com/cokestudio. The website offers a wide range of music and exclusive performances from talented artists worldwide. Fans can enjoy the diverse collaborations, unique sounds, and exciting musical experiences brought to life through Coke Studio. The platform provides a convenient and immersive way for music enthusiasts to discover and engage with the latest releases, videos, and behind-the-scenes content.
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