Yes, You Can Buy Those ‘Ted Lasso’ Nike Jerseys

The third and purportedly final season of Ted Lasso premiered on Apple TV+ last week. Ever since, there has been a lot of Internet Discourse™ surrounding the once zippy, affable sitcom’s choice to lean into its weightier emotional beats and stretch its episode runtimes to nearly an hour. Thankfully, you’ll find absolutely none of that discourse here. This is just a zippy, affable blog to tell you that the new Ted Lasso Nike kits are very good—and that, yes, they are indeed available to purchase.

After spending its first two campaigns in extremely mid jerseys from the fictional Verani Sports, Lasso’s AFC Richmond traded up for the Swoosh as its kit supplier over the offseason. The resulting uniforms and practice gear have had the instantaneous effect of making everything on the show feel just a touch more credible. And when you’re operating in a world where a folksy American football coach can land a job as a Premier League manager, and where the currently relegation-bound West Ham United can be the favorites for the title, you need all the extra credibility you can get.

Much like its prior foray into television with Stranger Things, Nike has put a whole lot of the onscreen garments up for grabs on its website. You’ll find AFC Richmond’s classic, Crystal Palace-adjacent home shirt in stock there right now, alongside a fetching array of tees, sweats, and soccer scarves. If, like me, your real-life football club is in the midst of a truly demoralizing collapse, then it might be worth going all in on a make-believe team instead—and these Ted Lasso Nike kits have made it all the more appealing to root for (and likely weep with) the Greyhounds through the remaining 10 episodes.