Valve says early leaks about upcoming products are not viral marketing

A colleague and I recently travelled to Valve to get a behind-the-scenes look at the company’s upcoming product launches. Before we entered the building, we were already discussing one of the products yet to be announced, the Steam Frame. For many, this announcement will not come as a complete surprise, as intrepid detectives glean information from even the slightest breadcrumb left by Valve in the months ahead of the launch.

This time, a trademark for the name ‘Steam Frame’ gave away the Deckard project’s real name ahead of our visit, but Deckard rumours have been rife for years. Some more accurate than others, but generally not miles off when you piece it all together.

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