Rue, when was this?
Photo: JC Olivera/Variety via Getty Images
Sydney Sweeney, get down from there! The actress posted a video on Monday night where she draped bras over the Hollywood sign to promote her new lingerie brand. She’s dressed in all black alongside her production team as they pull a “heist,” like hiking-in-the-middle-of-the-night kind of heist, to cover the landmark sign in bras. But they got permission to film there, right? Right? TMZ reports that Sweeney’s production team obtained a permit to film, but reportedly did not receive permission from the Hollywood Chamber of Commerce. To film at the sign legally, you must obtain additional clearance from the HCOC, especially if you plan to touch it or hang anything from it, even for a few minutes. The organization says it had no prior knowledge of the stunt. “We are still investigating how and under what authority (if any) the Sweeney production accessed the site of the Sign,” the HCOC told TMZ when asked if it would be filing a police report. Vulture has also followed up with Sweeney’s reps for comment. Getting in trouble for trespassing just to hang up bras does seem like something Cassie would do; maybe she was just Method acting for the new season of Euphoria.
Alejandra Gularte
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