Tours by Taylor Swift and Coldplay fuel Singapore’s tourism | Insights | Bloomberg Professional Services

This article was written by Bloomberg Data Analysts Caroline Ling and Ming Lee. It appeared first on the Bloomberg Terminal.

Background

Tourist arrivals across Asia have yet to return to pre-Covid levels. But, as travel resumes, countries in the region are competing to attract travelers. Singapore has lately been building itself into a global entertainment hub. In the wake of this year’s Formula 1 ­Singapore Grand Prix, which was held in September, more sports and entertainment events are expected to bolster tourism in the Lion City.

Thousands will travel there in early 2024 as British rock band Coldplay and American singer-songwriter Taylor Swift are scheduled to perform, each in a series of six dates at National Stadium. Airlines, airport services and entertainment companies all stand to benefit.

Airlines, airport services and entertainment companies all stand to benefit as travel climbs back toward pre-pandemic levels.

Tracking: To view the latest tourist arrival numbers, type “Bloomberg Intelligence Airlines Macro Tourism” in the command line of a terminal screen and click on the BI AIRLA LUXGG match. The shortcut is {BI AIRLA LUXGG <GO>}. Click on the Asia Ex-China subtab. Scroll down to the Singapore section, then click the chart icon for Total Tourists to Singapore. To compare other countries or regions, click Select Additional Data in the bottom-right corner of the screen before selecting the data you want. Singapore is one of the leaders in the region’s recovery, with tourist arrivals reaching about 80% of pre-pandemic levels.

Singapore Airlines Ltd, the national carrier of the city-state reported a record annual profit of S$2.2 billion ($1.6 billion) for its latest fiscal year, after a S$948 million loss the previous year. Singapore Airlines may continue its strong performance in both its fundamentals and its share price.

To compare Key Performance Indicators within the airline industry, type “Singapore Airlines” in the command line of a ­terminal screen and click on the SIA SP Equity match. Type “KPI ­Comparison” and select the KPIC match. The shortcut is {SIA SP <Equity> KPIC <GO>}.

While its peer group had largely similar passenger load factors, a measure of how many of its planes’ seats are filled when they fly, Singapore Airlines had been leading the pack since 2022, and analysts expect the margin to be sustained through 2025.