In recent years, infographics have become popular and are now virtually used in almost every industry. From social media marketing to classrooms and schools, infographics are driving change everywhere by helping to communicate complicated information in an easy-to-understand way.
Whether you are a beginner or an experienced marketing professional, mastering the power of infographics will benefit your business and amplify your marketing efforts.
But before you implement these top 10 infographic tips for your brand’s marketing strategy, you must fully understand what infographics are and why they are important.
What Are Infographics?
Infographics are a visual representation of data and information. Infographics combine elements of charts, diagrams, text, and video.
Beautiful infographics are an inspiring and powerful marketing tool for presenting data and explaining complex issues in a way that is easy to understand and can lead to better insight.
Despite their popularity in mainstream media, they have been used in newsrooms worldwide for many years under the “umbrella” editorial design.
The rise of data journalism has been a hallmark of the news media over the last few years. This has allowed storytelling with data to become more popular. The Internet has provided a platform for complicated data-based visualizations and narratives.
Jaime Serra, a world-renowned designer over the past 20 decades, says that an infographic is a form of communication that uses text and visual language. Both languages complement each other and cannot be understood if they are not combined.
Over the last decade, more industries started implementing infographics in their brand’s marketing strategies, especially when brainstorming new ideas with moodboards or presentations. As a result, a whole new set of professionals are interested in communicating data in a compelling, informative, and engaging manner.
Why Are They Important for a Brand’s Marketing Strategy?
As humans, we cannot help but feel drawn to visual elements. Additionally, infographics easily hold our attention, unlike text. But there is more to infographics than their ability to grab and hold our attention.
Increase Brand Awareness
A survey of North America’s B2B marketers revealed that 86 percent believe increasing brand awareness was one of their top organizational goals. To achieve this, many B2B marketers turned to infographics.
There are many benefits to adding infographics into your content marketing tactics. Because infographics concisely and effectively relay information, you do not have to rely on long text to introduce your brand to new customers.
Your infographics, however, need to include your logo, website, email address, and contact information to increase brand awareness. Additionally, you must only highlight essential information your audience can understand, making it easier to read, relate to, and digest.
Drive More Web Traffic
An infographic remains one of the most efficient methods of backlink profile building today compared to other methods. It is also ideal for mobile marketing tactics as it can help drive more traffic from mobile users.
Votes from other sites will also help your site rank higher in the SERPs because infographics make it easy to create a backlink system quickly. As long as you share your infographics with other sites and blogs that credit your work, your website will experience more organic traffic through inbound links.
Attract a Wider Audience
Infographics that use compelling visual components, such as pie charts or a specific darker tone or pastel color palette, play a crucial role in brand awareness and growing your audience. They can increase likes, shares, customer referrals, and other social signals resulting in more followers.
Generally, infographics can help you increase user engagement. However, if you put more effort into the visual components of your infographic, you will have a higher success rate in connecting with potential customers.
So, when you develop your infographics, ensure you include elements relevant to your customers’ needs or interests.
10 Tips To Guide You in Using Infographics for Your Brand’s Marketing Strategy
Now that you understand infographics, it is time to dive into these 10 tips on using them productively for your infographic marketing blueprint.
1. Decide on Topic
Before creating your infographic, the first thing you should do is choose a topic and an infographic design tool/s you would like to use to create your infographic. Pick topics that your viewers are interested in. Conduct research to determine what information they are looking for. Remember, the client, reader, potential customers, and users are the people your infographic marketing strategy is targeting.
If you have already laid down your content marketing strategy, it will be easier for you to choose a relevant topic. To help you brainstorm, start by scrolling through your topic cluster and choosing one for your infographic.
If you do not know which topics fit your brand or are not sure how to start defining them, here are steps you can follow:
2. Carry Out a Content Gap Analysis
Content gap analysis tells you important components that your marketing strategy is missing. Analyzing your content gaps will uncover the content that you have yet to create.
It will also tell you which content your audience wants to see and their sentiments about your brand.
To identify the gaps your infographic can fill, try checking previous customer inquiries and determine the most asked questions or biggest pain points.
You can also engage with your social media platform followers to learn more about what they know about your business or niche.
3. Figure Out What Your Competition Is Doing
Competitor analysis is effective in determining your business’s strengths and weaknesses, understanding your market, spotting industry trends, and defining benchmarks for future growth.
The data collected from your competitor analysis will reveal content opportunities for your infographics.
Let’s say your competitors start publishing content on an industry trend unfamiliar to you. Because you conducted your competitor analysis, you did not miss out on the opportunity to join the conversation and share an infographic with your audience.
4. Check Out Posts You Previously Published
You can quickly and easily find a topic by reviewing blog posts you have already published.
If you discover an article with plentiful information but lacks visuals, you now have the opportunity to update it with a compelling infographic.
Doing so will also prompt you to include your new infographic in your social media marketing strategy, email strategy, or wherever you think it lacks visual content.
5. Look at Processes That Exist Within Your Product or Services
There are always opportunities to create content that covers a process step by step or follows a timeline into a flowchart infographic.
Portraying a process is especially useful when your customers do not see the full potential of your products. A step-by-step visual guide for your products is also beneficial because it benefits the overall customer experience.
Another option is offering tips on how people can use your services alongside other services for maximum productivity.
Infographics in the form of listicles are also effective for describing your product or services. All you have to do is create an ordered list of key points or steps that is easy for your audience to digest.
6. Keep It Simple
Simple, straightforward infographics are the content types you should always use on social media. Simplified infographics are ideal for sharing information about product highlights, services, and facts about a company.
Essentially, they let viewers access crucial information without fluff. Additionally, this gives you room to animate and introduce creativity into your infographics. So, get creative.
7. Make Complex Concepts Digestible
Studies have shown that infographics work well when simply defining complex concepts.
When a topic features numerous sections, facets, or steps, you can use infographics to break down this information into easy-to-understand chunks. This will help you organize, break down and explain each component seamlessly.
8. Utilize Trends
Gathering data, researching, and keeping up with infographic marketing trends will help you brainstorm ideas for your topics and designs.
The more in-depth research and data you gather, the more opportunity you have to break them down into a comprehensive infographic. However, the trend, data, or research you share must have digestible visuals such as a trend pie chart to be effective.
9. Make the Data Interesting
By now, you know that your designs are based on the research and data you collect. But how do we represent the data in a fun, interesting way?
The key is to create a narrative with your data that will interest your audience. What are some significant relationships between the data and your products or services? How is your brand addressing the trends you see within your industry? What is the impact your products or services have on the community? All of these are questions that help create that narrative or story.
As you transform the data, ensure that you are not manipulating it too much with your graphics. Inaccurate representation may cause you to lose your customers’ trust.
Furthermore, if you have little to no data, do not make it up. You can gather data in numerous ways, including Survey Monkey, Google Forms, and HubSpot form builders.
To collect deeper datasets, use tools such as UP Lab, which can help you gain insights quickly and efficiently to prepare an original, compelling story.
10. Have Your Infographic Be Shareable
Whether you publish your infographic on social media or other platforms, ensure that it is shareable.
Giving others the ability to share your infographic will build your backlink profile. As they share your content, they will, or at least should, credit your site with a backlink and increase your website traffic. In turn, this improves your search engine optimization.
Include Alt Text for Images Used
Google Images and image SEO are now just as important as its text-based results. Google Image results will often be displayed before other results. This feature can increase your search engine rankings by using image alt text.
Alt text is the written content that is displayed on websites if an image is not loading on a user’s computer or if they use a screen-reader. WordPress, among other CMS options, allows you to add this information whenever you upload images easily. You can also add alt text through your website’s HTML code.
Keep Target Audience in Mind
Keep your target audience in mind when designing your infographic.
What would your customers like to see in an infographic you create for them? What do you want your ideal customer to see when they visit your website? What information or questions are they looking for? Are your infographics creating an emotional connection with your audience?
If you are unsure of your target audience’s needs and wants, begin by looking at your existing customer base and analyzing the ones of your competitors. You should consider their demographic information and what they will look for in your infographics and content.
Have Your Brand Shine Through
Infographics that include your brand logo or colors make it easy for users and search engines alike to find your site’s unique content. They also help your content stand out in an ocean of information. This content must shine by optimizing it with alt tags and a filename.
The page should not be too slow. You must ensure that the page it lives upon is optimized for visibility and that other marketing channels support it.
Make Sure They Are Informative
As shown above, infographics are an excellent way for brands to build their brand. They have proven to drive qualified traffic, increase brand awareness, improve SEO, enhance customer experiences, and more.
Infographics even have the power to inspire and educate audiences through more than just text.
So no matter what industry or how experienced you are, infographics belong in every marketing strategy.
The marketing landscape is always evolving and adapting to new technologies and tactics. But as shown above, infographics are and will remain an excellent way for brands to build their brand.
They have proven to drive conversion rates, increase brand awareness, improve SEO, enhance customer experiences, and more.
Infographics even have the power to inspire and educate audiences through more than just text or written content. Furthermore, your audience will actually retain the inspiration or knowledge they gained from your infographics even more.
Remember to open yourself up to the wide range of other design tools out there to learn more about designing your own infographics.