When it comes to applying liquid blush, the amount of product you use and your blending technique make a world of difference. “It’s always better to begin with a small amount of product and add more if necessary. If you want more control over the pigment, you can put a small amount on the back of your hand, pick it up with a brush, smile, and dab it on the apple of your cheek towards the temples. This is a great technique for anyone who is learning how to use and apply liquid blush,” says Di Meo.

For Schwarzkopf-Tilbury, your method of blending is essential. “It’s also worth considering your unique face shape to help decide the best blush placement to work for you. If you want to make your face look rounder, apply blush to the center of your cheeks. If you want a lifted, sculpted look, take your blush high over your cheekbones. You can also apply blush over the bridge of your nose for a sun-kissed look, or on the tip of your nose for that viral ‘cold girl makeup’ effect that creates a fresh, youthful glow!” she says.

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