Loewe unveils its spring-summer 2024 advertisements, capturing the essence of avant-garde and tradition in striking images led by renowned photographer David Sims. The series showcases the talent of ambassadors Taylor Russell, Yang Mi, and Lim Ji-Yeon, who serve as the faces of this season’s visionary line.
Loewe Spring/Summer 2024 Campaign
Drawing inspiration from the prismatic sculptures of Lynda Benglis, the campaign transcends conventional fashion narratives, intertwining art with the everyday.
The vibrant series highlights the luxury label’s latest offerings, including the iconic Flamenco purse, the versatile Squeeze, the innovative Puzzle, and the Compact Hammock, each presented in new seasonal colorways that redefine spring palettes.
This season, Loewe’s creative director, Jonathan Anderson, continues to redefine modern luxury with a collection that balances innovation with wardrobe staples.
The campaign’s focus extends to statement accessories, with sunglasses emerging as the centerpiece, showcasing bold designs that meld craftsmanship with futuristic appeal.
In apparel, the brand is committed to pushing boundaries through twisted daywear essentials. High-waisted pants, shimmering flats, and striped shirts take center stage, embodying the collection’s theme of refined disruption.
Styled by Benjamin Bruno, the ensembles blend texture, color, and form in an audacious yet balanced fashion. Building on its fall advertisements starring Dame Maggie Smith, Loewe’s spring 2024 campaign continues the label’s legacy of combining artistry with iconic personalities.
Joanna Elizabeth
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