Then make your way to the Garden, where you can finally take those Martine Rose mules for a spin, or browse a healthy selection of the store’s clothing and accessories, a mix of insider-y favorites like Undercover and Maharishi and indie labels you’d be hard-pressed to find anywhere. Dribbled a little coffee on your sneakers? No sweat: drop them off at the Jason Markk cleaning station and pick ‘em up the next day.
Next door is the Oasis, a gallery that doubles as an epic hang area, and also happens to serve as Brooklyn’s first brick-and-mortar repository of NFTs—with a nifty catch. Most NFTs are purely digital, but all art on display in the Oasis comes with an accompanying physical component too, a trippy print made in partnership with Infinite Objects, say, or a custom letterman jacket. “It’s the physicality of the NFT, not just having it in your wallet but being able to wear it, to share it with the world,” offers Roberts by way of explanation. All of which ties into his mission to make the bubbling tech scene more accessible to his community, and in particular, to the Black folk who put the borough on the map.
In partnering with architect Daniel Elmore to create a 3-in-1 space designed to service and inspire its clientele in equal measure, Roberts more than achieved his goal. It’s hard to describe the look of delight on born-and-bred Brooklynites—grandmothers, teens, young parents with strollers—coming to an abrupt halt, mouths agape, turning to each and asking incredulously: “What is that?” SEED is a store, sure, but it also represents a sense of homecoming that feels long overdue.
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SEED Brklyn is located at 1217 Bedford Ave. Brooklyn, NY. Retail hours are from 11a.m. to 7p.m. The Greenhouse café is open from 7a.m. to 7p.m.
Michella Oré
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