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Tag: Winter Sports

  • ‘What Hoop Did I Not Jump Through to Get That Title?’: How Olympian Shaun White Disrupted Winter Sports By Spotting What Everyone Else Missed | Entrepreneur

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    Shaun White, five-time Olympian and three-time Olympic gold medalist in half-pipe snowboarding, is more than familiar with winter sports. He’s lived and breathed it for years. But there was always one thing missing: No one was organizing or governing them.

    That’s where White’s latest venture, THE SNOW LEAGUE, has been a game-changer for winter sports athletes. With a mission to bring structure and excitement to skiing and snowboarding, he successfully completed his inaugural event in Aspen.

    White’s entrepreneurial mindset came from years as the best snowboarder in the world, observing the benefits and problems with how extreme sports are organized. White’s business acumen was forged on the half-pipe as well as by athlete-entrepreneurs like Jake Burton and Tony Hawk. What they brought to the tools of his trade, White would bring to events.

    Related: 4 Insanely Easy but Overlooked Tactics to Advance Your Entrepreneurial Career

    The entrepreneur was always there

    From his early days of living in a van with his family to make ends meet, White reflected on how that experience shaped his view of success.

    “But honestly, I look back and those were some of the most exciting times. I think those experiences gave me a deeper appreciation for where I am now,” says White. “If I’d had the best gear and all the resources from day one, it probably wouldn’t have meant as much to me.”

    As he gained skill and then started competing with the best snowboarders in the world, he listened to the more experienced athletes and heard about what made them successful as well as their struggles. Many of them had contracts with brands but were always concerned about not being renewed. He also noticed that the only person not concerned was Jake Burton, who owned his own brand.

    Another influence was Tony Hawk, the world-famous skateboarder and owner of Birdhouse Skateboards. White recalled all of the best skateboarders wanting to be associated with Hawk’s brand, considered the best in the world. But Hawk told White not to emulate someone else, and instead build something himself that others would want to emulate.

    Related: 3 Things That’ll Make You a Master of Forming — and Keeping — Great Habits

    Image Credit: Mike Dawson

    The problem others missed

    Many of the best entrepreneurs look for gaps in a market, and White is no exception. He saw that there was no governing body to organize the sport like an NHL, an F1 or a UFC. The snowboarding landscape was made up of random events scattered throughout the season. The events that paid the most might not qualify an athlete for the Olympics, but they needed those for the money that could sustain their careers. Lucrative events often required expensive travel, while other events that didn’t pay much actually could qualify you for the Olympics, or meant more to sponsors than to athletes because of TV viewership.

    This fragmented nature meant that the sport’s accolades didn’t coincide with an athlete’s achievements. White experienced this when he had an undefeated season.

    “And I got to the end of the season and they’re (reporters) like, ‘Amazing accomplishment, way to go! No one’s ever done that before!’ and I’m so happy with myself, ‘…but how does it feel to not be the world champion?’ I was like, what hoop did I not jump through to get that title?”

    White’s answer to these problems is THE SNOW LEAGUE. He created a framework that included a qualifying and ranking system, competitive scheduling and the highest prize purses ever offered in the sport.

    White’s credibility made it possible. He had the same frustrations they experienced, and because of that result, the project was met with a positive response from athletes as well as people in the industry.

    Related: 7 Things to Add to Make Your Morning Routine More Productive

    Building and executing

    Since starting THE SNOW LEAGUE, White has achieved some significant milestones like securing NBC as the league’s broadcast partner. Another was signing Eileen Gu as the league’s global ambassador. Gu was the first freestyle skier to win three gold medals in a single Winter Olympics as well as being a multi-gold medal winner in the X Games.

    Assembling the right team was the next step. White works closely with two main team members, Ian Warda and Omer Atesman, who are critical to achieving the league’s vision. White describes the insider knowledge Warda brings to the team.

    “He’s run the Burton U.S. opens and things like that for years and years and years. So he really knows the ins and outs of how to run a snowboarding competition. He gets the culture,” says White. Atesman, the CEO, came with previously existing investor relationships and leadership experience.

    A cultural innovation White brought into the league was equal pay for all athletes. White feels both men and women skiers and snowboarders take the same risks and achieve the same results, and should therefore get the same compensation. The policy also helps deepen the field of female athletes in the league.

    The entrepreneurial philosophy

    White uses several factors to decide whether an opportunity is worth pursuing. First, he looks at the product itself and decides if he likes it and if it’s authentic to him, seeing if it appeals to the humorous, serious or competitive side of his nature.

    He looks at other ventures through the lens of how involved he wants to be in the project. High Cascade Snowboarding Camp in Mt. Hood, Oregon, a park where White attended snowboard camps as a child, inspired him to become an investor in the camp’s parent company.

    White also uses the backcountry as other executives use the golf course. He takes potential investors on a skiing or snowboarding trip to show them his world, and they get to experience a departure from the typical 18-hole business negotiation.

    Nowadays, White does his best to give back. He recently appeared on the SoFi podcast Richer Lives to talk about building businesses, negotiating contracts and more.

    For aspiring snowboarders, White has advice drawn from both a successful snowboarding and business career.

    “Wear your helmet. That’s always the first thing I say. And then — learn as much as you can, especially about your finances. Don’t just hand it off to someone else and hope they handle it right,” says White. “Take the time to understand where your money’s going, how it’s working for you. The more you know, the better off you’ll be in the long run.”

    White has transitioned his measurement of personal success from medals to intangibles. “Today I measure most of my success within what’s happening in my personal life, with friends, with family. The things that riches don’t really buy you.”

    But he also understands that an eye needs to be focused on business success as well. “I feel like as long as there’s just steady growth, are we learning from mistakes? Are we making the same mistakes as before? As long as we’re learning and moving forward and growing, then I’m pretty happy with everything.”

    On the horizon

    White has plans to increase the number of events in THE SNOW LEAGUE with the addition of freestyle snowboarding. With a successful Aspen event completed and a second scheduled for the end of 2025, there are LEAGUE events scheduled in both China and Switzerland for 2026. After that, White has plans to expand to the southern hemisphere with events in South America, New Zealand and Australia to make THE SNOW LEAGUE a truly global tour.

    Shaun White, five-time Olympian and three-time Olympic gold medalist in half-pipe snowboarding, is more than familiar with winter sports. He’s lived and breathed it for years. But there was always one thing missing: No one was organizing or governing them.

    That’s where White’s latest venture, THE SNOW LEAGUE, has been a game-changer for winter sports athletes. With a mission to bring structure and excitement to skiing and snowboarding, he successfully completed his inaugural event in Aspen.

    White’s entrepreneurial mindset came from years as the best snowboarder in the world, observing the benefits and problems with how extreme sports are organized. White’s business acumen was forged on the half-pipe as well as by athlete-entrepreneurs like Jake Burton and Tony Hawk. What they brought to the tools of his trade, White would bring to events.

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    John Boitnott

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  • Risking Their Lives to Ski While They Can

    Risking Their Lives to Ski While They Can

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    There’s something fundamentally excessive about winter sports. Instead of curling up with a book or Netflix when the weather turns cold, winter athletes wrestle with inordinate layers and high-tech gear just to make it through the day without frostbite. They sprint across ice with knives strapped to their feet and hurtle down mountains at speeds generally reserved for interstate highways. They fall off ski lifts—or are trapped overnight in them. Show me an experienced winter recreationalist, and I’ll show you someone who has slipped, skidded, and crashed their way to a broken tailbone or torqued knee, and more likely than not a concussion or two.

    But over the past few years, climate change, social media, and a pandemic-era obsession with the outdoors have combined to make these already intense sports even more extreme. Seasoned athletes have long considered bunny slopes and indoor ice rinks to be mere gateways to backcountry skiing (zooming through the tree line on untouched powder—and sometimes jumping out of a helicopter to get there) or “wild” ice skating over remote glaciers and freshly frozen lakes. Now a growing crowd of beginners has started to follow them—and the consequences can be fatal.

    Since the rise of remote work enabled an exodus from big cities in 2020 and 2021, a record number of people have visited U.S. ski areas each winter. Resorts can be so crowded that people wait 45 minutes for a chair lift that, four years ago, might have only had a three-minute line. No wonder skiers are searching farther and farther afield to get their fix. Greg Poschman, the county commissioner chairman of Colorado’s Pitkin County, told me that in just the past few seasons, he’s seen more people up in the backcountry and out on frozen lakes and rivers than he has in a lifetime living near Aspen. That sentiment is echoed by athletes and officials across the United States. All it takes is a sufficiently impressive stunt posted to social media, and once-deserted corners of the natural world will be inundated with hobbyists a few days later.

    In the wilderness, or even the “sidecountry” just outside resort bounds, athletes are exposed to dangers that are rare in more controlled settings. Miles from civilization, no one is policing the landscape for holes in the ice, buried rocks and twigs, and surprise cliffs, not to mention avalanches and ice dams. Perhaps most crucially, pushing out farther from roads and services means being farther from rescue when things go wrong. “You may be doing something that’s a low-risk sport”—ice-skating, snowshoeing, and the like—“but the consequences are very high,” Poschman said.

    Even sports that have never relied on curated resorts to thrive are becoming more treacherous. Kale Casey, a five-time Team USA co-captain for sled-dog sports, told me that unpredictable winter seasons are forcing teams away from traditional routes across Alaska that have become unsafe. Portions of the famous roughly 1,000-mile Iditarod race have been rerouted. Mushers are strategically running certain portions of races at night so their dogs—bred for temperatures around –20 degrees—don’t overheat. As the planet warms, and snow coverage of Alaska’s tundra contracts, other winter sports are converging with the mushers on the little snow that’s left. This season, five dogs have been hit and killed by people riding snowmobiles (known locally as snow machines); five more dogs were also injured in these collisions. “During the lockdown, there wasn’t a snow machine available in Alaska,” Casey told me. “Everybody bought them—and they’ve got to go places. Where do they go? They go where we go.”

    Climate change isn’t just pushing winter athletes into more crowded or remote territory. It’s also making that territory less predictable. From across the Northern Hemisphere, the near-identical refrain I heard went something like this: As recently as five years ago, the snow season used to begin sometime around Thanksgiving. It started slowly, with the odd storm or two, building up ice and snowpack gradually as temperatures fell. On a given day, you could be fairly certain of the quality of whatever frigid surface you were skiing on, climbing up, or skating over. And if the weather wasn’t good, well, the snow and ice would be there for you the next day.

    But now everyone I spoke with—whether in Iceland or in alpine California—said the first storms don’t come until January. The weather is unpredictable: Record-setting blizzards are interspersed with snow-melting rain. A dry early season followed by rain and wet snow is the perfect recipe for avalanches, Poschman said. Shannon Finch, who was an avalanche-rescue dog handler in Utah for 12 years before turning to heli-ski guiding, told me that even experts are now “perplexed, confused, and getting caught off guard” in environments they’d previously navigated with ease. Her dog, Lēif, struggled in these new conditions: When someone is buried by an avalanche, their scent is less likely to rise through wetter snow and warmer air temperatures. Consequently, Lēif needed to cover considerably more ground before making a rescue.

    The shorter seasons also create havoc for a uniquely human reason: FOMO. “People are chomping at the bit to get out there” and are willing to take greater risks for good snow or ice, Travis White, who runs a tourism fishing business in the Upper Peninsula of Michigan, told me. The result is that even a relatively leisurely activity such as ice fishing suddenly becomes an extreme sport. With fewer waterways icing over, more people from places that no longer freeze regularly are suddenly crowding onto just a few lakes. These newcomers aren’t around to watch the water slowly freeze; they don’t know where to watch out for eddies and currents that may make the ice unstable, or how to avoid the most recently frozen patches, which are also the most dangerous.

    Stories of ice fishers, figure skaters, and hockey players falling in—even dying—abound. Incidents on the snow are common too. Earlier this month, 23 people needed rescuing in Killington, Vermont, after ducking a boundary rope to ski and snowboard out-of-bounds on a particularly good powder day—the kind that’s getting vanishingly rare in the Northeast.

    White, like many of the other winter enthusiasts I spoke with, also blames social media for the extremification of his sport. Inexperienced ice fishers might see a cool spot posted on Instagram and find it easily, thanks to geolocation. The same goes for wild ice-skating, snowmobiling, and backcountry skiing. Athletes also worry that impressive, engagement-oriented stunts posted online could inspire inexperienced people to try extreme moves in those remote sites. “The only thing that I see on social media is people jumping off cliffs on their skis,” Ben Graves, a Colorado-based outdoor educator and an avid backcountry skier, told me. But only a tiny fraction of skiers who can find said cliffs are good enough to jump off them with something approximating safety.

    That fraction could soon get even smaller. Ívar Finnbogason, a manager at Icelandic Mountain Guides, is deeply concerned by the decline in skill he’s witnessed over the past decade. He stepped away from a career as an ice climber when he became a father, in part because of the danger but mostly because waiting and waiting for the right conditions meant that he simply couldn’t train effectively. “That’s no way for you as an athlete—as someone with ambition—to build up your momentum,” he told me.

    By the end of the century, snow and ice may be so scarce that only the most well-resourced and committed athletes can even attempt these new extremes. With just a degree or two Celsius more warming, much of the Northern Hemisphere can expect massive snow loss. If this happens, the only way to reach the snow might be with a helicopter or a days-long hike.

    A dramatic collapse in winter sports might well result in fewer accidents. But we would also lose something intrinsically human. For many winter-recreation devotees, these sports are more than just activities to pass the time. They are a way of life, dating as far back as 8000 B.C.E. Perhaps those who test their skills against the strength of Mother Nature have it right. Maybe now is the time for winter athletes to take their passions to dangerous new heights, before they lose the option forever.

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    Talia Barrington

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  • How El Niño will impact this winter: a warmer north, wetter Florida, good skiing

    How El Niño will impact this winter: a warmer north, wetter Florida, good skiing

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    Much of the northern half of the U.S. could see a milder winter in coming months thanks to a combination of the latest El Niño and ongoing patterns of above-average heat owed to human-made climate change.

    That’s especially true of forecasts for Maine and parts of Washington and Oregon.

    The recurring weather phenomenon known as El Niño could mean greater rain amounts in Florida’s typical wet season, and still doesn’t preclude a freeze that could put citrus crops at risk. The western Carolinas, too, could see greater-than-usual snow.

    The latest predictions from the National Oceanic and Atmospheric Administration could mean short-term relief for Americans who struggled through summer’s heat extremes, but also pose a downside for retailers banking on a flurry of winter-clothing and supplies purchases. The added precipitation, however, points to plenty of snowpack for skiing and snowboarding at popular sites.

    According to NOAA’s models, there is a 95% chance El Niño continues through the winter. Generally, whenever there is an El Niño pattern in place, the Northern U.S. has warmer winters, NOAA said. 


    NOAA

    Meanwhile, across the South and for much of the Atlantic coast into southern New England, the forecast calls for greater chances of a wetter-than-normal winter, said NOAA’s Climate Prediction Center.

    Parts of the Northwest, Mountain West and Great Lakes could see greater chances of below-normal precipitation and while a less-snowy winter can mean safer travel, it can hurt the precipitation build relied upon for a healthy crop-growing season later in 2024.

    What’s an El Niño and what does it mean for climate change?

    Because an El Niño, packing the opposite effect of a cooling La Niña, happens every few years, people often wonder what the relationship is between these weather events and long-running atmospheric warming known as climate change.

    “Climate change will likely strengthen any ‘normal’ El Niño effects,” Dr. Stefan Schnitzer, professor of biological sciences Marquette University, told MarketWatch. “The increased global temperatures will add to the El Niño event, especially where rainfall increases.”

    Human-made climate change — caused by the greenhouse gas emissions put off by burning coal, oil
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     and gas and blamed for accelerating historical climates shifts — has been warming the Earth’s temperature.

    An El Niño is the somewhat regular pattern in the tropical Pacific that brings warmer-than-average sea-surface temperatures and influences weather. It emerged earlier-than-expected in 2023. 

    NOAA in earlier reporting said that the continental U.S. had its ninth-warmest August on record. It also was the 15th-warmest summer on record for the continental U.S. alone. Globally, August 2023 was the hottest on record. Through August, 2023 has been the second-warmest year on record across the world, NOAA said. 

    Don’t miss: It’s official: This summer was the hottest on record

    “Not only was last month the warmest August on record by quite a lot, it was also the globe’s 45th-consecutive August and the 534th-consecutive month with temperatures above the 20th-century average,” said Dr. Sarah Kapnick, NOAA’s chief scientist.

    “Global marine heat waves and a growing El Niño are driving additional warming this year, but as long as emissions continue driving a steady march of background warming, we expect further records to be broken in the years to come,” she said.

    Read: Already roasting in extreme heat? 2024 could be even hotter, NASA scientists warn.

    What about El Niño and winter weather in the U.S. South and Midwest?

    El Niño tends to bring wetter conditions to the Southeast. Florida, in particular, experiences higher-than-average rainfall during El Niño winters. This can lead to localized flooding, especially in low-lying areas and regions prone to heavy downpours.

    According to the National Weather Service in Tallahassee, Central Florida averages between 8 to 10 inches of rainfall during a typical winter. But during El Niño winters, that rainfall total rises to between 10 and 13 inches.

    As for other parts of the South, El Niño typically means more precipitation, which in mountain areas, can mean snow.

    Because the jet stream is displaced farther south, El Niño brings frequent storms across these areas, leading to above-average precipitation and below-average temperatures. This combination typically means more snow in Western North Carolina. In fact, some of the biggest seasonal snow totals have come during El Niño winters. Most notably, in the winter of 1968-69, more than 48 inches of snow fell in Asheville, N.C. And more recently, the winter of 2009-10 was unusually snowy with a whopping 39 inches accumulating.

    In the Midwest, El Niño normally results in warmer and drier winters, meaning less snow.

    “During an El Niño winter, the polar jet stream shifts northward, reducing the extremely low temperatures that normally swing down into the Midwest, including Wisconsin, Illinois, Michigan, and so on,” said Marquette’s Schnitzer.

    Schnitzer reminds that weather variability is always unpredictable. Forecasts use models and historical patterns to try to offer an educated guess about the coming months.

    “Occasionally we can get very cold temperatures and snow during an El Niño. It depends on what other weather systems blow through the area,” he said.


    NOAA

     

    What is El Niño’s impact on skiing and snowboarding?

    Of course the amount of precipitation can impact how much snowfall is expected at higher elevations and what kind of season major skiing and snowboarding destinations can expect.

    During the early parts of the winter season, through the rest of 2023, data suggests a normal- to drier-than-normal period for most of the western U.S. As for the eastern U.S., predictions look wetter than normal, says meteorologist Chris Tomer, in an outlook for the On the Snow website, with a prediction closely aligning with other experts looking at NOAA’s data.


    Chris Tomer/On the Snow

    By January, says Tomer, the bulk of the El Niño-driven snowfall typically occurs across parts of the West with a strong subtropical jet. 

    “The pattern suggests a higher likelihood of atmospheric river (AR) events. In the Northeast, normal- to above-normal snowfall appears possible. Be warned, though. “The pattern suggests that NorEaster storm systems are more likely,” Tomer said.

    To him, that means New England ski areas could see a particularly advantageous snowy winter, which would be a welcome snapback from last season’s winter on the East Coast.

    Many Colorado ski areas, including Summit County resorts, Loveland, Telluride and Arapahoe Basin, also stand to be among the biggest snow “winners,” says Tomer. He’s also upbeat for accumulation for New Mexico ski areas and California ski areas in the Sierras.

    “El Niño historically doesn’t favor any particular outcome for Wasatch, Aspen Snowmass and Vail [in Colorado],” he added. “However, if the Modoki contribution [when the warming is generated in a different part of the Pacific Ocean] to this El Niño increases, then all of these resorts could tilt a little higher to 105% to 110% of normal winter snowfall.”

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  • Diamond Sports Group files for bankruptcy, will continue to broadcast MLB, NBA, NHL games

    Diamond Sports Group files for bankruptcy, will continue to broadcast MLB, NBA, NHL games

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    Diamond Sports Group, which operates regional sports networks that televise nearly half of all MLB, NBA and NHL games, filed for Chapter 11 bankruptcy protection Tuesday.

    Diamond is owned by Sinclair Broadcasting Group Inc. SBGI, and operates its networks under the Bally Sports name.

    In a statement Tuesday, Diamond said it was finalizing a…

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