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Tag: secret

  • Great adventure items from biking gear to Pickleball kits up to 75% off with ABC Secret Savings

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    As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

    This week, we’ve got everything you need to make the most of the great outdoors. Shop these great deals while supplies last.

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    CORE Pickleball: Pickleball Kits

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    * By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

    Copyright © 2025 KABC Television, LLC. All rights reserved.

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    KGO

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  • Cartel boss ‘El Mayo’ to plead guilty. Will he spill secrets about corruption in Mexico?

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    For more than four decades, Ismael “El Mayo” Zambada ruled from the shadows. While other top Mexican drug traffickers were killed or extradited to the United States to face justice, Zambada remained comfortably ensconced atop his empire, exporting tons of cocaine, meth, heroin and fentanyl around the globe from his stronghold in the Pacific state of Sinaloa.

    Long after the downfall of his Sinaloa cartel partner, Joaquín “El Chapo” Guzmán, Zambada continued to operate with impunity, always a step ahead of the law — until eventually it caught up to him, too.

    Now the question is whether he’ll take others down with him.

    Zambada, 75, will mark a final chapter Monday afternoon in his legendary criminal career when he is set to appear before a federal judge in Brooklyn and plead guilty to an array of charges for leading a “continuing criminal enterprise” from the late 1980s until his arrest last year. He admitted to money laundering, kidnapping, murder and drug conspiracies.

    Zamabada’s stunning downfall began last July when he arrived on a private jet at a small airport near El Paso, Texas. In the immedate aftermath, rumors swirled that Zambada may have orchestrated his surrender in order to undergo medical treatment or reunite with his brother and several sons who are believed to be living under witness protection after pleading guilty and cooperating with U.S. authorities to resolve their own criminal cases.

    Zambada, however, has vehemently denied that his arrival in the U.S. was prearranged. A few weeks after he was taken into custody, he alleged he was set up and kidnapped by one of El Chapo’s sons, Joaquín Guzmán López, a leader of the cartel faction known as Los Chapitos, or the Little Chapos.

    Zambada claimed in a letter released by his lawyer that he was lured to what he thought would be a meeting between Sinaloa’s governor and another prominent politician, only to be ambushed, zip-tied, forced onto the plane by Guzmán López and delivered to U.S. authorities.

    Guzmán López, 39, is facing his own federal case in Chicago, where he has pleaded not guilty to drug and conspiracy charges. His younger brother, Ovidio Guzmán, recently pleaded guilty to similar charges, with court filings revealing that he has agreed to cooperate with U.S. investigators.

    A mugshot of Ismael “El Mayo” Zambada, released by U.S. authorities during the trial of his longtime partner in the Sinaloa Cartel, Joaquín “El Chapo” Guzmán.

    (U.S. Department of Justice)

    There is no indication that Zambada has a cooperation agreement. But his family’s history, combined with the fact that he has agreed to plead guilty rather than take his case to trial, is fueling speculation that he could be prepared to spill secrets about high-level corruption.

    Paul Craine, the top official in Mexico for the U.S. Drug Enforcement Administration from 2012 to 2017, said of Zambada: “He knows more than anybody.”

    Craine, who retired from the DEA now runs a private security firm, said it’s unlikely that federal prosecutors would ever agree to a deal that gives the kingpin anything less than life in prison.

    Zambada was already spared the death penalty, but the government could dangle other benefits, he said, such as relocating family members to the United States for their safety or allowing him to serve his time somewhere cushier than the Colorado “supermax” prison where El Chapo and others deemed extreme security risks are held in near total isolation.

    Zambada, Craine said, has knowledge about “40 years of the top leadership of the military and the government [in Mexico] that he was directly paying and had co-opted.”

    “He’s the godfather,” Craine said. “He’s the consistency across everything.”

    Zambada’s case is playing out during a delicate moment in U.S.-Mexico relations, with President Trump using tariffs as a cudgel to force action against the Sinaloa cartel and others responsible for shipping fentanyl and other drugs north across the Rio Grande. Trump designated Zambada’s group and others as terrorist organizations earlier this year, and has floated the possibility of the U.S. military taking action on the Mexican side of the border.

    Mexican President Claudia Sheinbaum has sought to appease Trump by handing over dozens of reputed high-ranking cartel figures for prosecution by U.S. authorities, but Craine said those offerings may not be enough.

    “There’s more value now in being able to target a high-level corrupt criminal political figure than there is in the biggest drug trafficker in Mexico,” he said.

    Other former federal law enforcement officials echoed that assessment. Adam Braverman, a former U.S. attorney in San Diego who oversaw the indictments of Zambada and several of his sons, called Monday’s guilty plea “a monumental day for the Department of Justice.”

    Braverman, who now works in private practice, said if Zambada were to cooperate, merely giving up other cartel figures would not be enough to make it worth the bargain.

    “When you’re at the top of the chain, there’s nobody else to cooperate against,” he said. “You’re talking about generals, governors — potentially presidents of Mexico.”

    Joaquín Guzmán Lopez and "El Mayo" Zambada

    Joaquín Guzmán Lopez (left), a son of the Sinaloa Cartel leader known as “El Chapo,” and longtime cartel boss Ismael “El Mayo” Zambada (Right) in partially redacted photos released by the Mexican government following their arrests in El Paso, Texas, in 2024.

    (Government of Mexico)

    Zambada claimed in his letter last year that he was invited to a meeting near Sinaloa’s capital Culiacán, where he expected to help mediate a dispute between the city’s former mayor, Héctor Melesio Cuén, and his political rival, Sinaloa’s current governor, Rubén Rocha Moya.

    Melesio Cuén turned up shot to death on the day of Zambada’s arrest. Rocha Moya, a Morena party member, has denied any knowledge of the kidnapping plot, pointing to flight records that show he took a family trip to Los Angeles as the events were playing out.

    Mexican federal authorities have cited several suspicious irregularities in the investigation into Melesio Cuén’s killing by Sinaloan state authorities, including the abrupt cremation of his body.

    With tensions already running high, Guillermo Valdes Castellanos, a former head of the national intelligence agency that is Mexico’s equivalent of the CIA, said Zambada’s plea means some of Mexico’s political elites must now be sweating bullets.

    “[The Americans] are going to concentrate on receiving information about all of the politicians who protected [El Mayo], who helped him from the army, the police, etc.,” he said. “The fact that he may have more solid information to accuse the Mexican politicians and authorities involved is what’s making people very nervous here.”

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    Keegan Hamilton

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  • There’s a secret reason Nicolas Cage’s face looks so weird in Longlegs

    There’s a secret reason Nicolas Cage’s face looks so weird in Longlegs

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    Oz Perkins’ oddball movie Longlegs does a lot of genre-hopping: It’s part police procedural, part serial-killer thriller, part supernatural horror movie, with a lot of little detours down lanes that shuffle it further into various subgenres. And it raises a lot of questions it never answers. In particular, the killer — an isolated oddball who styles himself as “Longlegs” in cryptic messages he leaves for law enforcement — has such an odd appearance that it raises the question of whether there’s a supernatural element to that, as well.

    Image: Neon

    Longlegs’ look isn’t addressed during the movie, apart from a scene where a hardware-store employee (played by Perkins’ daughter Bea) calls Longlegs a weirdo. People don’t even seem to acknowledge that he looks like someone slapped wet, greasy, white modeling clay all over his face, then walked away. While the prosthetics job could be seen as just a way to hide Nicolas Cage’s face out of a fear that the iconic actor is too familiar and his presence might be distracting, the press notes for the movie have a different explanation that the movie doesn’t even hint at.

    [Ed. note: Major spoilers ahead for Longlegs.]

    As viewers eventually learn, Longlegs, as he styles himself, is a Satanist who’s been busily gathering souls for the devil by making evil dolls and sending them to families under the guise that they’ve won some sort of contest. Once the doll enters each household, the father of the family succumbs to a form of possession and murders everyone in the house, then kills himself. When Longlegs is caught, he makes it clear to protagonist Lee Harker (Maika Monroe) that he expects Satan to lavishly reward him for these deeds — he isn’t afraid of his impending death, because (something like Obi-Wan Kenobi in Star Wars: A New Hope), he expects to be “everywhere” after he dies.

    This fervent dedication to Satan, as it turns out, actually explains his pale, lumpy, plasticky appearance. According to the movie’s press notes, Longlegs’ face is a result of repeated plastic surgeries gone wrong:

    When Perkins initially approached special makeup effects artist Harlow MacFarlane about creating the face of Longlegs, MacFarlane says, “From the beginning, Oz always had this glam rock vibe in his head.” The big hair, the garish makeup, the superficial aesthetic fixation that might lead a person to go under the knife so they could remain forever young. But more than being driven by style, Longlegs would be a man driven by obsessive devotion.

    “His jam is really that he’s trying to make himself beautiful for the Devil,” explains MacFarlane. “He’s in love with the Devil, and he’s trying to impress the Devil, so he’s gone through all these plastic surgery botch jobs to make himself look as pretty as he can for the Devil. Every thing he does is for this evil force that he’s trying to impress.” […]

    Getting the faded glam sadist look just right meant researching the state of elective surgery in the late 70s and early 80s — with characters living in semi-rural Oregon, no less — and then building from a foundation of bad work marked by overfilling and visible scarring. There would be layers of pain atop layers of pain. “You can just imagine it’s some hack job of a doctor in a strip mall somewhere,” says MacFarlane, who worked closely with Perkins and Cage to hone the final product.

    According to the same notes, MacFarlane looked at Gary Oldman’s makeup as Mason Verger in the movie Hannibal as one potential source of inspiration. In the 2001 sequel to The Silence of the Lambs, Mason was a rapist and pedophile who Hannibal Lecter drugged and convinced to slice off his own face, resulting in tremendous mutilation that could only be partially repaired with surgery.

    Cage also suggested an approach similar to Lon Chaney’s makeup in the 1925 Phantom of the Opera. Both inspirations were ultimately considered over-the-top for Perkins’ movie, but both are somewhat reflected in the final results. A note at the end of that section also reveals something Cage was hoping to see on screen that never happened: He wanted Longlegs to “fully pull his nose off at one point during the movie.”

    Lon Chaney as the Phantom in 1925’s The Phantom of the Opera — a monstrous figure with a piglike, turned-up nose, withdrawn lips exposing bare teeth, huge swollen bags under recessed eyes, and a small cap of hair on top of a very high forehead

    Lon Chaney in The Phantom of the Opera (1925)
    Image: Universal/Everett Collection

    There is no word in the movie or the press notes about how Satan feels about Longlegs’ current face.

    Another interesting piece of trivia does come up in the notes: Perkins concealed the character’s final appearance from Monroe until he shot the scene where they first come face-to-face in an FBI interrogation room, because he wanted her unnerved response to be authentic in the moment.

    “On horror sets, so many people ask if it’s scary or is it spooky. And it really isn’t! You see all the gags. You see the fake blood,” Monroe says in the press notes. “But for the first time, I was really able to experience this genuine feeling of being very uncomfortable and nervous and scared and fearful of opening that door, of what I was going to see. […] Oz didn’t let me see any photos or anything. I knew [Cage] was sitting in the hair and makeup chair for several hours, but I had no idea! It was a pretty surreal experience that I will definitely never forget.”

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    Tasha Robinson

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  • A hot take

    A hot take

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    Madame Web was actually a cool character and the whole Secret Wars storyline was great. I did not see the new movie (and I wont), but based on the memes, its trash. Im sad that the new generation wont know the OG character, and that she will probably end up as Nimrod (who was a famous hunter, but loonytunes changed the meaning).

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  • Unpacking’s secret messy mode just got a big viral boost

    Unpacking’s secret messy mode just got a big viral boost

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    Even small games can reveal delightful surprises years later. Now, roughly two years after its release, Unpacking fans are suddenly discovering a previously revealed secret mode after a TikTok video brought it back into the public eye. The mode is called Dark Star, and it basically forces players to beat the game by tossing objects on the floor instead of neatly putting them away like in the main mode.

    In Unpacking’s standard mode, players complete levels by pulling objects out of a box and finding an appropriate spot to store them. If, for instance, you put toilet paper in the kitchen sink, the game will highlight the item with a red line and won’t let you complete the level. However, once you beat the game the regular way, you can enter Dark Star mode, where you beat each level by making sure every single item is placed incorrectly and highlighted in red. Once a player misplaces every single item, the game will award them with a darkened star and let them progress to the next level.

    Developer Witch Beam teased Dark Star as a secret mode prior to the official reveal, then shared a video documenting it as part of an April Fools’ Day post in 2022. “So many people thought it was a fake feature for April Fools’ until they tried it for themselves,” Tim Dawson, a co-founder of Witch Beam and technical director of Unpacking, told Polygon via email.

    Since that official reveal, some content creators have even streamed their Dark Star runs. Still, it’s clear that many fans didn’t know about the mode. After Dec. 22 Witch Beam TikTok went viral, fans shared reactions like, “THERE’S A DARK STAR MODE?!?!” and “I have 100% this game and I DIDNT KNOW THIS!? WHAAAAAT!?” Another wrote, “dude I beat this game like 10 times and i am just hearing abt this?!”

    Dawson told Polygon that the secret mode lets players find new ways to experience the game’s puzzles. In the comments, several fans commented on how difficult Dark Star mode can actually be.

    “I think what makes Dark Star so interesting is initially it feels like a gag,” Dawson said. “But after a few levels, it sets in how much work it is, and continuing can feel absurd, transgressive, or cathartic. But in the end, it’s just another way to think about items and how they relate to our lives and the spaces we live in, which is what the game is all about.”

    Dawson also says that while the mode “started as a joke,” the developers now appreciate it as an extension of the game. “Because we decided not to extend Unpacking with DLC or a sequel, we often mention Dark Star mode when fans contact us asking if we’ll make more levels,” he said. “In many cases, it gives them another way to experience the game.”

    Personally, I think Dark Star mode speaks to the ways our own media diets and specific bubbles of the internet can sometimes preserve a sense of surprise in a game. For Dawson, this kind of surprise can lend a sense of character to a game.

    “I think secrets help give games their personality,” he said. “They’re the twinkle in the eye that suggests that these virtual worlds we spend time in might just be a bit bigger than you think. I love that we were able to come up with a good one for Unpacking.”

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    Ana Diaz

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  • Secrets of Shova Mansion secret exit location in Super Mario Bros. Wonder

    Secrets of Shova Mansion secret exit location in Super Mario Bros. Wonder

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    Secrets of Shova Mansion is a level in Super Mario Bros. Wonders W4 Sunbaked Desert. It has the normal stuff — a Wonder Seed, flower coins, and a flagpole at the end — but the level also has a secret exit. Finding it unlocks a path to a couple more levels and an entrance to the Special World.

    Our Super Mario Bros. Wonder guide will walk you where to find the secret exit location in Secrets of Shova Mansion, allowing you to get the secret, third Wonder Seed.


    Where to find Secrets of Shova Mansion secret exit location

    There are three Wonder Seeds to collect in Secrets of Shova Mansion. The first two — the one you get from the Wonder Flower sequence and from reaching the normal flagpole — are a bit more obvious. You can find our walkthrough of them with the rest of W4 Sunbaked Desert.

    Finding the third Wonder Seed leads to a secret exit — and opens the path to Flight of the Bloomps, Expert Badge Challenge: Invisibility 1, and this world’s entrance to the Special World.

    Image: Nintendo EPD/Nintendo

    You’ll have to play the level a second and get all the way to the end. When you drop out of the final door, there’s a Shova below you pushing a box across a small section of breakable blocks.

    Super Mario Bros. Wonder Secrets of Shova Mansion screenshot showing the route to a Wonder Seed.

    Image: Nintendo EPD/Nintendo

    Ground Pound the blocks and then push the box into the gap (taking out the Shova in the process). This will reveal a new pipe.

    Super Mario Bros. Wonder Secrets of Shova Mansion screenshot showing the route to a Wonder Seed.

    Image: Nintendo EPD/Nintendo

    Go through the pipe and run right. You’ll find another pipe there that will lead you to this level’s secret exit and third Wonder Seed.


    We’ve got guides to help you find every Wonder Seed in Super Mario Bros. Wonder. You can jump to Pipe-Rock Plateau, Fluff-Puff Peaks, Shining Falls, Sunbaked Desert, Fungi Mines, Deep Magma Bog, the Petal Isles, and Special World.

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    Jeffrey Parkin

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  • A Financial Advisor’s Secret Weapon: Their Digital Marketing Strategy

    A Financial Advisor’s Secret Weapon: Their Digital Marketing Strategy

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    Opinions expressed by Entrepreneur contributors are their own.

    You’ve done a lot to build your brand as a financial advisor. Your business is prominently displayed on bus benches, billboards and even at local little league sports games — but now, you could be missing the bigger opportunity.

    The internet isn’t just where people will find out the name of the actor that’s on the tips of their tongues or check the weather; the internet has become the one-stop shop for everything.

    With unlimited information at our fingertips, the world has gone digital and isn’t turning back. If you’re not taking advantage of digital marketing options, chances are your marketing strategy could use an overhaul. The internet is a treasure trove of new clients just waiting to be discovered, and here’s why you should be taking advantage of it.

    Related: 7 Things to Know about Digital Marketing

    Brand compliance and digital marketing can co-exist

    Just about every business industry has taken to the internet to attract new customers. However, the financial services industry, specifically financial advisors, has been slow to hop on the bandwagon. The reason is simple. As a financial advisor, you have a fiduciary responsibility to your customers that’s heavily regulated. Both brand and regulatory compliance are important, and you’re not willing to risk compliance issues to put your brand online.

    Well, what if you didn’t have to?

    When you partner with a strong marketing vendor that can provide the digital marketing strategy and automation needed to reach your prospects, your chances of actually converting these prospects into clients skyrocket. First, it’s important to understand why a solid online presence is key for your business.

    Why you should embrace this new age of opportunity

    Even if you don’t feel like you’re embracing digital marketing opportunities, there’s a strong chance that you’re already online. These days, customers share their experiences on social media and review websites, which have become crucial to building client trust in a new audience.

    If you take advantage of the opportunity to use online tools, you have more control over your brand’s identity online and the opportunity to tap into a vast audience you may not have known even existed.

    That’s why more than half of the companies in the United States are using some form of marketing automation.

    Related: The Top 5 Perks of Marketing Automation

    Get to know your options

    There are several ways you can go about advertising online. Some of the most popular options for advertising online financial services include:

    • Social Media: Social media is a hotbed for online activity. To put the power of social media into perspective, Facebook has more than 2.9 billion active users. That means nearly a third of the global population is on it.
    • Search Engine Optimization: Google started as a brand name but has become a verb. If you don’t know something, you “Google” it. So, what happens when a customer in your area googles “Financial Advisor Near Me?” Are you on the list? Search engine optimization (SEO) can help.
    • Local Listings: Online local listing websites are free to use and have massive audiences. You can use these local listing websites to expand your clientele.
    • Paid Search: You can also take advantage of pay-per-click advertising. This allows you to show up at the top of search results and only pay a small fee when someone clicks your link.
    • Display Ad Campaigns: Banner ads on websites could expose your brand to thousands of potential customers for a minimal cost. CPM, or cost per mil (cost per thousand views), advertising campaigns allow you to put banners on popular websites for between $10 and $20 per thousand views, in most cases.
    • Online Videos: You might be amazed at the response you get from creating YouTube videos. A few short videos telling people things they may not already know about finances and the financial industry could drive customers through the door.
    • Email Marketing: Keep in touch with previous customers to ensure they come back when they need services next time.

    Marketing automation is your biggest ally

    Of course, there are several moving parts to a solid online marketing plan, but technology has also created incredibly efficient solutions for that. Marketing automation is a hot ticket and continues to rise in popularity. You can automate everything from paid search, organic and social posting to display campaigns. With the help of a solid digital marketing strategy and marketing automation, you get to focus on what you’re best at – providing financial advice to your clients.

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    Adam Chandler

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  • Crypto Investors Defy Regulatory Uncertainty To Profit On Right To Privacy

    Crypto Investors Defy Regulatory Uncertainty To Profit On Right To Privacy

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    As commerce becomes increasingly global, the financial system grows and digital assets become more ingrained in our lives than ever before, governments and regulators are pushing back with even more restrictions to maintain control over the industry. Some would argue that they have gone too far, or are fighting the wrong battles. In light of the pace of innovation, especially in the cryptocurrency space, where privacy is often mandatory, these distractions are likely to keep them playing catch up and perhaps on the wrong side of history.

    Key Background

    In May 2021, the Treasury Department released the Biden administration’s revenue proposals for fiscal year 2022. They include a key requirement that would apply stringent reporting requirements to all business and personal accounts from financial institutions. Specifically the proposal covers, “bank, loan, and investment accounts, with the exception of accounts below a low de minimis gross flow threshold of $600 or fair market value of $600.” In other words, financial institutions will report any flows in and out of business and personal accounts of more than $600 regardless of whether they are based in fiat or cryptocurrency. Then in late October the Treasury offered an additional threshold of more than $10,000 in transfers in a given year.

    All of this adds to a restrictive climate towards crypto, especially for ‘privacy coins’, a part of the industry that promotes privacy as its key value proposition. This sentiment has put them under the regulatory microscope and led several exchanges to de-list certain tokens to avoid regulatory ire.

    Things are not stopping at US shores either. Internationally, in late October 2021 the global AML agency, the Financial Action Task Force (FATF) released its updated guidance for firms that handle cryptocurrency and virtual assets. The guidance increased transactional reporting requirements for virtual asset service providers (VASPs), which are defined to include a lot more companies than just centralized exchanges.

    However, rather than lying down, as governments continue to encroach on financial privacy, the cryptocurrency community is pushing forward with privacy initiatives to safeguard this basic human right. The most recent example came last week when Findora, a privacy-centric blockchain developed by Discreet Labs announced a $100 million ecosystem fund to be used for research, development of new applications, infrastructure such as staking, and liquidity so these platforms and ‘privacy coins’ offer similar levels of utility to more prominent blockchains such as Bitcoin or Ethereum. 

    Investors are noticing. Many privacy coins have proven to be solid investments in 2021, as several have quietly outperformed bitcoin during this bull market, which bodes well for the industry moving forward.

    Key Actors

    • Treasury Department & Internal Revenue Service (IRS)
    • Financial Action Task Force (FATF) 
    • New York Department of Financial Services (NYDFS) – Jon Blattmachr (Deputy GC of INX, former Virtual Currency Chief of NYDFS)
    • Zcash – Zooko Wilco and Josh Swihart
    • Monero – Riccardo Spagni 
    • Cake Wallet – Vik Sharma
    • Findora/Discreet Labs – Warren Paul Anderson
    • Secret Foundation – Tor Bair 

    Broader Context

    Contrary to the popular narrative, bitcoin and other cryptocurrencies do not provide a high degree of anonymity or privacy. Bitcoin is pseudonymous, meaning transactions are linked to your wallet address rather than your name. Bitcoin’s transactional records are stored on the public blockchain in plain view; so as a result, Bitcoin is one of the more transparent ways to send money. While someone’s full name would likely not be connected directly to a Bitcoin transaction, the network can see everyone’s public address and it doesn’t take much to pair an identity to a public key. This means transaction amounts, frequency, and balances are all open for the entire public to see. Many cryptocurrency exchanges also require their users to go through their anti-money laundering/customer due diligence (AML/KYC) to define customers’ identities before using the platform. Additionally, the growing cottage industry of crypto forensic and analytic companies led by Chainalsyis, Elliptic, and CipherTrace have proven adept at attaching identities to illicit transactions. In this sense, legal tender today is much more private than bitcoin.

    According to Warren Anderson, VP of Product at Discreet Labs, the team behind Findora, “[w]hen someone exchanges coins or banknotes for a good or service, that transaction is only known to the two parties involved. . .Further, if you hand a $10 bill to the woman at the local farmer’s market, she can’t look up how much you have left in your bank account.”

    Privacy coins are specifically designed to add a much needed layer of privacy to the benefits and functionality of cryptocurrency. A privacy coin can keep information about its users hidden, including identity, size of cryptocurrency transactions, or the amount of cryptocurrency a person holds. Most projects have some sort of “view key” in which a user, exchange or regulator can pierce through the privacy layer and access the encrypted information.

    Examples of Privacy Coins

     There are a variety of privacy coins that function in different ways. A few are listed below:

    • Zcash — Zcash was launched in October 2016 as a fork of Bitcoin and uses zero-knowledge proofs to provide a means for nodes on the network to verify that a transaction is valid. It accomplishes this feat without giving them any information about the transaction, including sender, receiver, or transaction amount. One unique characteristic about Zcash is that it not only facilitates fully private transactions, but it also offers public transactions similar to Bitcoin or the ability to make certain aspects of a transaction public or private. Zcash’s transparent setting is its default, not shielded and exchanges can reveal information to law enforcement. This makes it arguably more friendly to regulators than other options.
    • Monero – Monero launched in 2014 as a Bytecoin fork, a privacy focused cryptocurrency based on CryptoNote technology and launched in July 2012. Monero relies on stealth addresses and ring signatures to hide everything from the addresses of the sender and recipient to the full transaction amount. Privacy coins that use stealth addresses create new addresses for every single cryptocurrency transaction while Ring signatures group many public keys together in a transaction so that outside observers cannot determine the exact participants. Monero also offers optionality for users to reveal their transaction but it cannot be forced by law enforcement or an exchange. Only the key holder can reveal their transactions.
    • Findora — Findora is a public blockchain with programmable privacy. Findora utilizes zero-knowledge proofs and multi-party computation to allow users transactional privacy with selective auditability. Whereas some privacy protocols, namely Zcash and Monero, offer simple reveal keys to allow transaction auditability, Findora takes it a step further with selective disclosure agreements by supporting a variety of other compliance proofs to allow for more enhanced auditability without compromising privacy. Findora began as a research project in 2017, but mainnet beta launched March 2021 after a fund raise in late December 2020.
    • Secret Network – Secret Network is said to be the first blockchain to integrate privacy by default for Ethereum smart contracts. Smart contracts are self-executing pieces of code that are managed on a blockchain like Ethereum. Secret Network improves upon traditional smart contracts by supporting encrypted information within the contract. 

    “Regulators inherently dislike privacy. But that’s only because when they hear privacy, they think secrecy. These concepts are not one in the same.” – Warren Anderson, VP of Product at Discreet Labs

     Financial Privacy – A Historical Review

    The desire and need for privacy is a generally accepted concept that started long before crypto. Most people are very familiar with the Fourth Amendment, which originally enforced the notion that “each man’s home is his castle” that is secure from unreasonable searches and seizures of property by the government. The Fourth Amendment protects against arbitrary arrests, and is the basis of the law regarding search warrants, stop-and-frisk, safety inspections, wiretaps, and other forms of surveillance.

    The Fourth Amendment’s protections apply to financial privacy as well. The Right to Financial Privacy Act of 1978 protects the confidentiality of personal financial records by creating a statutory Fourth Amendment protection for bank records. Generally, the Act requires that federal government agencies provide individuals with a notice and an opportunity to object before a bank or other specified institution can disclose personal financial information to a federal government agency, often for law enforcement purposes. The Act was in response to the U.S. Supreme Court’s 1976 ruling in United States v. Miller, where the Court found that bank customers had no legal right to privacy in their financial information held by financial institutions. 

    The United States also understands the importance of privacy and encryption of transactions and payments on the internet. Once commerce became a large use-case for the internet, thieves made efforts to steal credit card numbers printed in clear text in the unencrypted HTTP traffic. According to Zooko Wilcox, founder of Zcash, the solution turned out to be encryption, though this was initially controversial. In the early days of the Internet, the National Security Agency (NSA) and others were concerned about the potential use of cryptography by terrorists and criminals. Today, HTTPS is a requirement for transmitting data on the internet and is mandatory for all US government agencies, including those which were initially against public access to encryption.

    Privacy is fundamental to security and usability, and users deserve and expect strong privacy protections no matter where they’re active online.” – Tor Bair, Founder of Secret Foundation

    Regulatory Mistrust of the Desire for Privacy

    Like the days of the internet and the introduction of HTTPS, regulators are still uncomfortable with the concept of financial privacy and privacy coins. The Right to Financial Privacy Act of 1978 offers clear classes of exceptions in which certain financial records are not protected by the Act, for example as it relates to tax reporting, pursuant to other federal statutes or rules, administrative or judicial proceedings, and legitimate functions of supervisory agencies or if the subject of a suspicious activity report (see 12 U.S.C. §3403(c)). In these situations, disclosure by a financial institution is permitted, and no subpoena or warrant is required. In many ways, regulators seem to equate the desire for privacy with someone who has something to hide. This can be especially true when it comes to cryptocurrency, and was a key point of contention when the IRS submitted a John Doe summons to Coinbase in 2016 in hopes of identifying crypto tax evaders.

    A primary concern of regulators is preventing money laundering and terrorist financing. Bank Secrecy Act (/BSA) Requirements require companies to implement KYC and transaction monitoring. Further, BSA rule 31 CFR 103.33(g) — often called the ”Travel Rule” — requires all financial institutions to pass on certain information to the next financial institution, in certain funds transmittals involving more than one financial institution. 

    Under the Travel Rule, all transmittor’s financial institutions must include and send the following in the transmittal order to the recipient financial institution:

    • The name of the transmitter,
    • The account number of the transmitter, if used,
    • The address of the transmitter,
    • The identity of the transmitter’s financial institution, The amount of the transmittal order,
    • The execution date of the transmittal order, and
    • The identity of the recipient’s financial institution;

    and, if received:

    • The name of the recipient,
    • The address of the recipient,
    • The account number of the recipient, and Any other specific identifier of the recipient.

    FATF recently released its updated guidance to include firms that handle cryptocurrency and virtual assets. Since 2018, FATF has issued a series of draft papers that sought to define VASPs and virtual assets, and also recommend how countries implement the Travel Rule for cryptocurrency transfers.

    More recently, FATF has tried to account for transactions to and from “unhosted wallets,” decentralized finance (DeFi), non-fungible tokens (NFTs) and decentralized autonomous organizations (DAOs).

     The above requirements appear to stand in conflict with the goal of privacy coins which can shield potentially identifying information about transferors, transferees, and holders. Regulators are worried that these features can enable money laundering and terrorist financing by preventing their ability to track the movement of the coins. 

    Privacy coin laws vary by country, as with any other cryptocurrency. Some ban them outright, while others leave them in a legal gray area. South Korea and Japan, for example, have decided to make the use and possession of privacy coins illegal.

    Josh Swihart of Zcash noted to me, “The categorization of some coins as ‘privacy coins’ is going to lead to brittle regulations with regulators trying to play privacy whack-a-mole. Policy makers should be pushing for privacy rather than fighting against it in order to protect civil liberties as well as national security.”

     New York Department of Finance Services As a Microcosm Of Privacy Coin Scrutiny

     Perhaps the competing priorities of privacy and regulation are no better exemplified than what is happening in New York. Privacy coins are especially limited for New York residents as a result of the New York Bitlicense. Section 200.10 states that any Bitlicensee “must obtain the superintendent’s prior written approval for any plan or proposal to introduce or offer a materially new product, service, or activity, or to make a material change to an existing product, service, or activity, involving New York or New York residents.” In New York, for many years this meant that exchanges like Coinbase and Gemini who have the Bitlicense still needed to obtain approval from New York on a coin-by-coin basis. 

    “At NYDFS, we had presentations that helped folks understand that there are many existing methods by which most cryptocurrencies, even BTC and ETH, can have their transactions masked. This masking can lead to transactions that make them as private as the privacy coins we’re discussing. This engagement didn’t lead to DFS’s backing down from its position on privacy coins, but the more regulators know, the more they can make rational, informed decisions about policy.” – Jon Blattmachr

     As Bair told me, “Regulators are often nervous about centralized exchanges listing privacy coins because it breaks the link between fiat onramps and Web3 activity. Control and oversight of onramps and offramps is critical to extending the control and surveillance regulators already exert over the traditional financial system.” 

    In 2019, NYDFS responded to years of complaints that the Bitlicense slowed adoption of new products and services in New York by proposing a token approval procedure. The new procedure allows exchanges to bring their token listing policy to New York and, once approved, there is an automatic approval of tokens that the exchange puts through their process. This removed NYDFS involvement in approving coin by coin basis. 

    There is just one problem. NYDFS explicitly stated, “Consistent with the intent and purpose of 23 NYCRR 200.15(g), a VC Entity cannot self-certify any coin that may facilitate the obfuscation or concealment of the identity of a customer or counterparty. Thus, for example, no privacy coin can be self-certified. A VC Entity also cannot self-certify any coin that is designed or substantially used to circumvent laws and regulations (for example, gambling coins).” (emphasis added).

    NYDFS also offers a green list of tokens for New York but no privacy coins are included.

     As Vik Sharma, founder of Cake Wallet, a noncustodial wallet for Monero, told me, “As NYDFS slightly opened the door for Bitlicense holders to more quickly list additional assets, they kept the door closed for ‘privacy coins.’ The issues with this decision remain: 1) ‘privacy coin’ is ill-defined, meaning it is applied based on optics instead of actual money laundering and terrorist financing risks, and 2) the vast majority of money laundering and terrorist financing risks remain on the Bitcoin network.”

    “If a regulator were to allow the coins to be listed on its regulated exchanges, the regulator is endorsing the use of these coins and opening them up to many more users. Ironically, of course, if people are using privacy coins on an exchange, they’re far more traceable than between unhosted wallets.” – Jon Blattmachr, Deputy General Counsel of INX and former Virtual Currency Chief of NYDFS

    Privacy Coins Outperform As Investments 

    While over the last two years the outlook for privacy coins appeared bleak from a regulatory perspective, and some such as Monero and Zcash were delisted from certain exchanges such as Bittrex and ShapeShift, privacy coins have still turned out to largely be strong investments. Especially so when compared to bitcoin.

    There are a couple of reasons for this. First, like most cryptocurrencies, privacy coins tend to move in the same direction as bitcoin. Second, many of these platforms have loyal followings that see these assets as more than just a transactional opportunity, but as a higher calling for a basic human right. 

    That said, because of their thinner trading volumes, and smaller usage rates, privacy coins may be more volatile than the base asset. Privacy coins are arguably an important tool of asset diversification in any portfolio provided that the regulatory climate does not tighten due to increased concerns about ransomware or other factors. 

    Outlook

    What does the future of privacy coins look like in the US and internationally? Many would argue it will be similar to HTTPS and how the government eventually agreed with the need for privacy and encryption. 

    Industry groups and companies must continue to engage with regulators to discuss privacy coins, eliminate misconceptions, and responsibly articulate the value of financial privacy. These issues are unlikely to be solved anytime soon. 

    In Jon Blattmachr’s words, “Engagement with the regulators is paramount. Regulators are always going to be behind the curve when it comes to new technologies and iterations using those technologies. Regulators are understaffed and are not focused on what’s next, but what’s in front of them right now.”

    That’s why industry engagement with regulators is so important. It allows the industry to show regulators that privacy coins are not as detrimental to AML efforts as perceived and alo explain how regulators can oversee in the space while still allowing for innovation.

    Further Reading 

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    Hailey Lennon, Senior Contributor

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