Sephora has always been a Willy Wonka–esque magical land for makeup lovers. I have so many memories of going into a Sephora store looking for a specific product and coming out with even more that I’m excited to play with. There are so many popular makeup and skincare products that we’ve either heard about from a beauty influencer or from a TikTok video that have turned out to be amazing, but there are also the ones that are a little lesser known. The thing is, it’s those hidden-treasure beauty products that can turn into the holy-grail product we’ve been looking for all our lives. 

If you’re a Goldilocks looking for that elusive “just right” beauty product, you might just need a little help from top beauty experts, like Sephora’s beauty directors. Melinda Solares, Helen Dagdag, Myiesha Sewell, and David Razzano are spilling the tea on their favorite makeup, hair, and skincare products that may not be as known as some of the more popular ones. The fabulous foursome gives us the scoop on their favorite under-the-radar products, from body oils to blotting powder and beyond. 

Keep reading to learn which retinol serum won’t irritate your skin and which long-wear lip stain never cracks or feels dry, and pick up new favorites from brands such as Fenty Beauty, Makeup by Mario, Dermalogica, and more. 

Marie Lodi

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