Selena Gomez's Rare Beauty Is Turning to a New Category in Search of Its Next Viral Hit

Selena Gomez's Rare Beauty Is Turning to a New Category in Search of Its Next Viral Hit

Since its launch in 2020, Rare Beauty has proven itself a more-than-viable competitor to longstanding brands in the makeup category, recently reporting sales of $70 million annually in blush alone. The brand, founded and owned by Selena Gomez, has built its flourishing reputation mostly with its …

Continue reading

Brooke Frischer

Source link