It’s still a rite of passage.

Black Friday is not what it used to be, but still a moment for family and friends to get together and kick off the holiday season.

To those willing to keep the tradition alive, we say — shop on!

Nicola Dwather, left, and Nicky Bishop, of the United Kingdom, along with other shoppers wait to get into the Tommy Hilfiger store on Black Friday at the Citadel Outlets in Commerce.

(Gary Coronado/Los Angeles Times)

Shoppers came in droves on Thanksgiving night for Black Friday deals at the Citadel Outlets in Commerce.

Shoppers came in droves on Thanksgiving night for Black Friday deals at the Citadel Outlets in Commerce.

(Gary Coronado/Los Angeles Times)

Black Friday shoppers ride the escalator at the Glendale Galleria.

Shoppers at the Glendale Galleria on Friday morning.

(Francine Orr / Los Angeles Times)

The Naybe family of Irvine takes a break after a shopping spree on Friday at South Coast Plaza in Costa Mesa.

The Naybe family of Irvine takes a break after a shopping spree at South Coast Plaza on Friday in Costa Mesa.

(Gina Ferazzi / Los Angeles Times)

Shoppers enjoy exclusive Black Friday deals on Thanksgiving night at the Citadel Outlets in Commerce.

Shoppers enjoy exclusive Black Friday deals on Thanksgiving night at the Citadel Outlets in Commerce.

(Gary Coronado/Los Angeles Times)

A birds-eye view of shoppers search for Black Friday deals at South Coast Plaza on Friday morning in Costa Mesa.

Shoppers search for Black Friday deals at South Coast Plaza on Friday morning in Costa Mesa.

(Gina Ferazzi / Los Angeles Times)

Kevin, left, and Rafael Guerrero relax amid their shopping bags at  Glendale Galleria.

Kevin Guerrero, left, and Rafael Guerrero with their shopping bags at Glendale Galleria on Black Friday.

(Francine Orr / Los Angeles Times)

Shoppers look for deals at South Coast Plaza in Costa Mesa on Friday.

Shoppers look for deals at South Coast Plaza in Costa Mesa on Friday.

(Gina Ferazzi / Los Angeles Times)

Shoppers hit the Citadel Outlets on Black Friday for deals on Thanksgiving night.

Shoppers hit the Citadel Outlets on Black Friday for deals on Thanksgiving night.

(Gary Coronado/Los Angeles Times)

A man dressed as Santa takes the escalator to work on Black Friday at the Glendale Galleria=

Santa takes the escalator to work on Black Friday at the Glendale Galleria.

(Francine Orr / Los Angeles Times)

Black Friday shoppers are treated to festive decorations throughout South Coast Plaza.

Black Friday shoppers are treated to festive decorations throughout South Coast Plaza.

(Gina Ferazzi / Los Angeles Times)

Patrons wait in line for a ride on the carousel on Black Friday at South Coast Plaza in Costa Mesa.

Patrons wait in line for a ride on the carousel on Black Friday at South Coast Plaza in Costa Mesa.

(Gina Ferazzi / Los Angeles Times)

Loaded with merchandise, customers wait in line to pay for their goods at JCPenney at the Glendale Galleria.

Loaded with merchandise, customers wait in line to pay for their goods at JCPenney at the Glendale Galleria.

(Francine Orr / Los Angeles Times)

Sitting down on stairs, Pablo Santiago, 14, takes a break from shopping on Black Friday at the Glendale Galleria.

Pablo Santiago, 14, takes a break from shopping on Black Friday at Glendale Galleria.

(Francine Orr / Los Angeles Times)

Gary Coronado, Gina Ferazzi, Francine Orr

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