Nordstrom’s Beauty Director Told Me 2023’s Most Strategic Buys

One of my favorite things to do is browse through the beauty counters at department stores. It’s a source of endless inspiration—there’s makeup, skincare, fragrance, and more as far as the eyes can see. It reminds me of being a kid and going to a makeup counter with my mom. 

The thing about beauty counters is that they can feel overwhelming. It’s hard to know what to pick when you’re faced with so many choices. If you’re looking for new beauty products in 2023, I talked to Autumne West, Nordstrom’s national beauty director, to learn what she recommends. Keep reading to see her curated edit of Nordstrom’s beauty section. After all, she does know it the best.