Posted on: April 16, 2024, 10:27h.
Last updated on: April 16, 2024, 10:39h.
The NoMad will soon be no more on the Las Vegas Strip. The boutique luxury hotel — which currently occupies 293 rooms on the top four floors of Park MGM — has been evicted by its own new corporate owners.
Hilton acquired a majority controlling interest in NoMad’s London-based operator, the Sydell Group. The hotel giant announced its investment in a recent press release that boasted of expanding the NoMad brand to at least 10 “high-end markets around the world.”
However, Hilton will do so without NoMad Las Vegas, which the press release stated — as a one-sentence footnote — would “brand to a new flag in the coming months.”
Hilton failed to explain the reason behind its decision, and MGM Resorts, which owns the Park MGM, is keeping its next tenant under wraps for the moment.
However, Casino.org’s own Vital Vegas blogger Scott Roeben first caught wind that NoMad would be dropped last November, tweeting that the pricey hotel “failed to meet expectations” by “never delivering its promised ‘elite clientele.’”
NoMad began life in 2009 as Hotel 32, the hotel-within-a-hotel at Park MGM’s predecessor, the Monte Carlo. When faced with the prospect of rebuilding the resort’s top floors, which were destroyed by a fire in 2008, MGM Resorts decided to upgrade instead of just restoring them.
The Monte Carlo itself was rebranded by MGM, as part of a two-year, $650 million renovation in 2018. At the end of the renovation, NoMad opened.
Other hotels-within-hotels on the Strip include the Four Seasons at Mandalay Bay, Nobu Hotel at Caesars Palace, and Hilton’s own Crockfords Las Vegas at Resorts World.
The original NoMad opened in 2012 in the Manhattan historic district that inspired name, North of Madison Square Park.
That location closed in March 2021, due to the pandemic shutdown, and is now rebranded as an outpost of the London-based membership hotel group Ned.
NoMad Los Angeles, which opened a couple of months before the Las Vegas location, also closed in March 2021. It was replaced by Hotel Per La.
Corey Levitan
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