Nicole Dash Jones Isn’t Launching a Beauty Brand. She’s Building an Entire Universe – Cliché Magazine

· Fashion · By ReportWire
Nicole Dash Jones Isn’t Launching a Beauty Brand. She’s Building an Entire Universe – Cliché Magazine

The Los Angeles singer-songwriter’s dream-pop single Minty, an official remix with Ukrainian producer supwel and the launch of DASH Beauté Los Angeles are all part of the same creative world.

LOS ANGELES — July 2026

What happens when an emerging musician refuses to separate music, beauty and fashion?

For Nicole Dash Jones, the answer isn’t a side project—it’s an entire universe.

While many artists launch beauty brands after becoming household names, the London-born, Los Angeles-based singer-songwriter is building both worlds simultaneously. Her music isn’t simply paired with visuals; every release exists within a creative language that extends from songwriting to skincare, campaign imagery and product design.

Following the release of her latest single “Minty,” Nicole will unveil an official remix with Ukrainian electronic producer supwel on July 11, before launching DASH Beauté Los Angeles on July 25, the beauty label she co-founded with Tim Jeanneret, A&R at Los Angeles record label Bloom Music.

“I’ve always been obsessed with world-building,” Nicole says. “Some people hear a song. I see colours, products, campaign images and conversations. Music has never ended when I leave the studio. It becomes an entire world people can step inside.”

That vision began with “Minty,” a dreamy alternative-pop record exploring identity, self-image and the versions of ourselves we create to survive. Balancing intimate lyricism with understated guitars, the single examines confidence, beauty and vulnerability through a cinematic lens.

While developing DASH Beauté Los Angeles, Nicole found herself repeatedly returning to the music of supwel, whose atmospheric productions have become a soundtrack across beauty, fashion and lifestyle content on Instagram and TikTok. Inspired by his cinematic sound, she reached out directly, resulting in an official remix that expands the emotional world of “Minty.”

“The remix doesn’t replace the song,” Nicole explains. “It expands the universe around it. That’s what excites me—creating work that keeps evolving instead of existing as one moment.”

On July 25, that universe extends into beauty.

DASH Beauté Los Angeles launches with editorial-inspired hydrogel eye patches featuring six statement designs: FACE CARD, PAY ME, CRY BABY, YOU WISH, F*CK OFF and RICH AF. Inspired by early-2000s paparazzi culture and backstage beauty rituals, the collection was designed to live as naturally on social media as it does in a skincare routine.

“Beauty products shouldn’t disappear into a bathroom drawer,” Nicole says. “I wanted people to wear them, photograph them and build memories around them. They should feel like accessories—not just skincare.”

As Founder and Creative Director, Nicole oversees every aspect of the brand—from product development and packaging to campaigns and creative direction—creating a visual identity that moves seamlessly between music, fashion and beauty.

With Minty, the upcoming supwel remix and the launch of DASH Beauté Los Angeles, Nicole Dash Jones isn’t introducing separate projects.

She’s introducing a universe where every song, campaign and product tells the same story.

LISTEN

Nicole Dash Jones
 https://open.spotify.com/artist/51MfiIxyL0VOdF9M95TV47