Late this month, a New York-based cookie chain is opening its first Chicago location. Chip City, which debuted seven years ago in Queens, New York, will debut in late April in Gold Coast. The chain also has plans for Lincoln Park, Wicker Park, and Lakeview, according to a news release.
The chain has 35 locations in New York, New Jersey, and Florida, and last year it arrived in the Washington, D.C. area. Started by friends Peter Phillips and Teddy Gailas in 2017, the expansion has been funded, in part, by a $10 million investment by New York restaurateur Danny Meyer. Meyer, the founder of Union Square Hospitality, is perhaps best known around Chicago for his investment in Shake Shack and GreenRiver, a shuttered Streeterville restaurant that earned a Michelin star. His fingerprints are seen elsewhere in the expansions of chains such as Tacombi, a casual Mexican restaurant with a West Loop location with a Wicker Park outlet on its way.
Chip City goes through more than 40 flavors each year with options like peanut butter & jelly, oatmeal apple pie, and cannoli, and blueberry cheesecake. Other than cookies, there’s also a new “Chip Crookie” — a croissant stuffed with cookie dough.
In 2022, another New York chain, Levain Bakery, opened a Chicago location. With contenders like Levain, Insomnia, and Crumbl, the world of cookie chains has come a long way since Mrs. Fields debuted in the late ‘70s. Getting cookies delivered via a third-party company has its charm, but true Chicagoans just want a true Maurice Lenell comeback.
Chip City Chicago, 55 E. Chicago Avenue, scheduled for opening on Friday, April 26, 2024
Ashok Selvam
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