Topline
Twitter’s new owner Elon Musk plans to layoff nearly half of Twitter’s workforce by the end of this week in an effort to cut costs, according to several reports, as billionaire also seeks to boost the social media platform’s ability to monetize its user base by changing for verification badges as early as next week.
A woman walks past the Twitter Headquarters in New York City.
Key Facts
Musk reportedly plans to lay off around 3,700 of Twitter’s 7,500 workers by Friday, various outlets including Bloomberg and the Financial Times reported citing sources at the company.
Remaining staffers will be expected to return to in-office work starting Monday as Musk also plans to scrap Twitter’s remote work policy which allowed employees to work from anywhere.
According to Bloomberg, the exact extent and terms of the layoffs are still not final but one of the plans involves offering 60 days worth of severance pay to the laid off workers.
In a separate report citing sources, Bloomberg reported that Twitter may roll out its update $8-per-month subscription plan—which includes the verification badge as a perk—as early as Monday.
The Bloomberg report also notes that Twitter’s edit feature, which is currently paywalled behind a Twitter Blue subscription, will be made free to all users.
Chief Critic
Musk’s plan to charge $8 a month for a verification badge has drawn criticism from several quarters including political leaders. On Wednesday night, Rep. Alexandria Ocasio-Cortez (D-N.Y.) tweeted: “One guy’s business plan for a $44 billion over-leveraged purchase is apparently to run around and individually ask people for $8. Remember that next time you question yourself or your qualifications.”
Key Background
The planned layoffs and decision to charge a monthly fee for verification badges comes at a time when Twitter faces potential backlash from advertisers who are concerned about looser content moderation under Musk’s leadership. Musk, who fashions himself as a “free speech absolutist” has also expressed his desire to wean Twitter off its dependence on ads which make up 90% of its total revenue. Despite this Musk has only vaguely outlined other perks for the revamped ‘Twitter Blue’ subscription outside of a verified badge. On Tuesday he said subscribers will see fewer ads, have the ability to share longer videos or audio clips and receive “priority in replies, mentions & search.” As he tries to build alternate revenue sources, the billionaire has also tried to woo advertisers to remain on the platform by promising he will not allow it to become a “free-for-all hellscape.” Advertising giants, however, remain skeptical and are reportedly urging brands to pause ad spends on Twitter until content moderation concerns are addressed. Musk on Wednesday tweeted out a poll from his account asking if advertisers should support “Freedom of speech or Political ‘correctness,’” implying that companies pulling ads from Twitter over content moderation concerns are opposed to free speech or are only doing so because of political correctness.
Further Reading
Musk Plans to Eliminate Half of Twitter Jobs to Cut Costs (Bloomberg)
Elon Musk plans to cut up to half of Twitter workforce (Financial Times)
Elon Musk Aims to Start Charging for Twitter Verification Next Week (Bloomberg)
Siladitya Ray, Forbes Staff
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