After 25 years in Plainview, David Goldberg, the owner of Digital Waterworx Corporate Communication Production, is now showcasing the firm’s new digs at 95 Broadhollow Road in Melville.
The company, a provider of video and audio production, had actually made the move in 2021. But given restrictions surrounding COVID, Goldberg waited until this fall to host an open house in the 6,400-square-foot Melville space, which is double the size of the company’s previous location.
“We have more and larger studios, which allow us to be more productive and take on larger projects that we previously may have had to pass on,” said Goldberg, who started the firm back in 1993, in a 250-square-foot space in the back of a retail store in Merrick.
Melville is also home to a number of U.S. corporate headquarters, including Canon USA, Henry Schein, Leviton Manufactuirng and others.
For Goldberg, the new space in Melville features a large video studio with a private green room and dressing area, two dedicated video-editing suites, two audio-editing suites, a podcasting studio, a live audio studio suitable for up to four voiceover actors, a glass-surrounded conference room, and offices.
While he was seeking out a new home for the company, Goldberg had mentioned his quest to a client, Fred Brenowitz of WeDesignNY/ACISCO, which specializes incorporate and commercial design, flooring, furniture and construction. As it turned out Brenowitz had just purchased the building on Broadhollow Road building, whose lower level suited the growing needs of Goldberg’s company.
“Since WeDesignNY/ACISCO does commercial renovations, it made perfect sense, since the requirements for building out space for audio and video production is quite different than traditional office space,” said Goldberg, who customized the space.
The lower level, Goldberg said, “is desirable to minimize sound disturbances from the outside — so I wanted the space to have a chic vibe, combining an industrial feel but still retaining some warmth. I’m really into creating a mood with lighting. I guess that’s in my blood since my father owned a commercial lighting business. I was able to find an assortment of lighting fixtures made from water pipes, complete with spigots, handles, pressure gauges, and outfitted them with very warm colored vintage-looking bulbs. This gives the space a very inviting feeling.”
During the recent open house, Goldberg had invited clients – they include SiriusXM + Pandora, Netflix, Bethpage Federal Credit Union, nonprofits and more – as well as industry contacts. Having worked previously at Korg USA, for example, Goldberg has kept in touch with many of his former colleagues who also attended the open house.
And for this event, Goldberg wanted to elevate the setting. So he turned to Party Harty, a longtime partner, which provided theatrical lighting and lounge decor.
Plainview-based PH Event Group also contributed to the effects.
“Dave wanted to turn the video studio into a stylish lounge,” Evan Brandwein, president of Ph Event Group, said. “We bathed the studio walls in light purple and placed acrylic high-top tables throughout which were illuminated with the same color.”
At the open house, the company offered headshots and had a chance to try using a teleprompter.
Goldberg seemed grateful for the chance to showcase the new space.
“We designed the new studio from the ground up, so every detail, from the network infrastructure, to the customized acoustical treatment, to the interior design, has our signature,” he said.
Adina Genn
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