L.A. Magazine’s Best of Beauty Awards 2025

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The third annual Best of Beauty Awards came to life at L’Ermitage Beverly Hills alongside September cover star, Molly Sims

Hundreds of Los Angeles entrepreneurs, tastemakers, and beauty pros joined Los Angeles magazine in celebrating the third annual Best of Beauty Awards on Wednesday, September 24, at L’Ermitage Beverly Hills.

Attendees and activations brought the September Best of Beauty issue to life on the rooftop space of the iconic venue. Surrounded by the Los Angeles skyline, award winners, industry professionals, and local beauty-lovers were met with a vast showcase of this year’s winners, and the teams behind them.

Credit: Dylan Lujano

This year’s September cover star, Molly Sims, also partook in the festivities. The supermodel, actress, producer, and bestselling author, showcased the latest products from her brand, YSE Beauty, and spoke about her journey into the beauty and wellness space during a fireside chat with Editor, Jasmin Rosemberg. Additional 2025 winners, including L.A.’s Best New Colorist, Lauren Campbell from the legendary Kim Vo Salon, and L.A’s Best Botox provider, Dr. Gabriel Chiu, joined the celebration.

While enjoying lite bites courtesy of L’Ermitage’s top-notch kitchen and sipping on handcrafted cocktails from Golden Eagle Vodka, Empress Gin, and Dulce Vida Tequila, guests visited a variety of exciting brand activations. L’Oreal presented a selection of Essie nail polish colors alongside matching floral hues, and guests created bespoke bouquet arrangements, with a little help from GoodRoots L.A.

J. Lohr Vineyard and Wines and Bonterra Organic Estates sampled some of their silkiest selections, while Sofwave and Pure Impact demonstrated their latest skin-tightening tech. Guests posed for photo ops in-front of a glamorous set, while winners sat down with Los Angeles magazine President and Publisher Christopher Gialanella at a beautified interview lounge, both designed by Brandhustle Designs.

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Additional industry powerhouses, including Bird&Be, EthoSun, KeraFactor, Man Labs, PureLux Scalp Spa, Primabiotic, Revision Skincare & Melora Harden, Sajic Skin Science, and Westmore Beauty, showed up and showed out with treatment demonstrations, product samplings, and fun giveaways. At the event, the deFIANT and Innovative PR hosted coveted gifting suites, which guests enjoyed alongside Los Angeles magazine’s 2025 rendition of its iconic Best of Beauty Box, created by DIYpack.

In between photo-ops and mingling, guests cooled down with Dr. Perricone Hydrogen Water, an antioxidant-rich and energizing can of H2O.

Check out ‘Los Angeles’ Magazine’s 2025 Best of Beauty Award Winners for a breakdown on all of this year’s incredible products, experts, and innovations.