The digital automated marketing platform Klaviyo has priced its IPO at $30, above its expected range, according to reports on Tuesday from Bloomberg and Reuters, which cited people familiar with the matter. The reports arrived after Klaviyo on Monday said it planned to offer 19.2 million shares it hoped would price between $27 and $29 each. The company did not immediately respond to a request for more information. Shares are expected to begin trading on Wednesday on the New York Stock Exchange under the ticker symbol “KVYO.”

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