John “Jack” Bouvier Kennedy Schlossberg, the Kennedy heir, internet personality, and former Vogue correspondent—known to many as “the people’s princess“— is trying to add politician to his bio.
On Nov. 11, Schlossberg, announced his candidacy for New York’s 12th congressional district for the 2026 House of Representatives election. Planning to replace retiring congressman Jerry Nadler, Schlossberg could represent one of New York’s wealthiest districts, which includes Manhattan’s Midtown, Upper East Side, and Upper West Side.
“This is the best part of the greatest city on Earth,” the candidate said on his Instagram announcement. “This district should have a representative who can harness the creativity, energy and drive of this district and translate that into political power in Washington.”
The 32-year-old is a Yale graduate and holds both business and law degrees from Harvard University, serving both the public and private sectors. And, like his magazine-founding uncle John Kennedy Jr., he dabbled in journalism with a seven-article stint at Vogue. While he has not yet held public office, during the 2024 election he served as a New York delegate for the Democratic National Convention.
And still, despite his eclectic resume and political royalty bloodline, Schlossberg is somewhere in between being an insider and an insurgent.
Schlossberg’s candidacy announcement follows Zohran Mamdani’s mayoral victory in early November, which sparked a renewed enthusiasm in the Democratic party, spearheaded not only by young politicians, but social media savvy ones too.
“If Zohran Mamdani and I have anything in common, it’s that we are both trying to be authentic versions of ourselves and meet people where they are,” Schlossberg told The New York Times.
Schlossber has garnered a massive following on social media with over 744,000 followers on Instagram, 174,200 followers on X, and 839,300 followers on TikTok.
For those who have not encountered the self-proclaimed “silly goose” on social media, Schlossberg has gained notoriety for his outspokenness against both his cousin RFK Jr and President Trump, and his persistent trolling and feuds with media personalities like Anna Wintour and Ryan Murphy. When not beefing with another public figure, he can also be seen dancing barefoot at a Walmart or serenading Usha Vance.
However, he’s views on supporting business owners are less clear. Schlossberg has been an outspoken critic of Trump’s Big Beautiful Bill, but he is yet to reveal clear policy stances, instead making 12 vauge promises on his campaign website.
Still, Schlossberg is not running unopposed, set to run against Nadler’s protégé Micah Lasher, who currently serves as the Upper West Side’s state assemblyman.
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María José Gutierrez Chavez
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