Kaia Gerber wears a logo tee in DKNY’s Heart of NY 2024 campaign. Photo: Alastair McLellan

DKNY’s Heart of NY capsule collection celebrates the vibrant spirit that pulsates through the streets of New York City with a new campaign starring Kaia Gerber. Alastair McLellan photographs the campaign, while Alastair McKimm styles the casually chic ensembles.

Kaia Gerber for DKNY Heart of NY Campaign

Showcasing DKNY's urban flair, Kaia Gerber stars in the Heart of NY ad modeling a layered look.
Showcasing DKNY’s urban flair, Kaia Gerber stars in the Heart of NY ad, modeling a layered look. Photo: Alastair McLellan

Together, they frame the global face of DKNY as she channels the city’s eclectic and stylish energy. The same team worked on the spring ads introducing a revamped look.

The collection is a curated line of casual chic styles, boasting a color palette ranging from the stark blacks and whites reminiscent of NY’s architectural marvels to the vibrant reds that echo the city’s ceaseless vitality.

Posing in a bomber jacket, Kaia Gerber gets sporty in a baseball cap for DKNY Heart of NY capsule.
Posing in a bomber jacket, Kaia Gerber gets sporty in a baseball cap for DKNY Heart of NY capsule. Photo: Alastair McLellan

Kaia Gerber, looking effortlessly sophisticated, showcases the range, including street-savvy biker shorts, sleek bomber jackets, a sharp mini skirt, and the indispensable casual t-shirt. Each piece reflects the casual yet polished New Yorker, ready to take on the world with style and ease.

Rocking a striped shirt and denim mini skirt, Kaia Gerber poses in the Heart of NY capsule from DKNY.
Rocking a striped shirt and denim mini skirt, Kaia Gerber poses in the Heart of NY capsule from DKNY. Photo: Alastair McLellan

Accessories like the bucket hat, sneakers, and heeled sock booties add a distinctive flair to the collection, with each piece accentuating the signature DKNY lettering that’s a bold declaration of the brand’s heritage.

Joanna Elizabeth

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