Basking in the glow of Ibiza, the Jimmy Choo spring-summer 2024 campaign delivers a blend of casual sophistication and nighttime glamour. The radiant energy of the island is matched by model Vivienne Rohner, captured through the lens of Stas Komarovski.
Jimmy Choo Spring/Summer 2024 Campaign
Embracing the theme of Statement Glamour, the campaign showcases a striking collection where each piece commands attention. The narrative woven through the visuals is clear: this season of Jimmy Choo is about assertive accessories.
This ranges from boots that make an entrance to strappy sandals that exude confidence. There are also mules that carry the story of a day spent under the Mediterranean sun into the allure of an island night. The spring line reflects the collection’s transition from the 2024 bridal series to everyday glamour.
Creative director Sandra Choi has orchestrated a lineup that plays with modern monochromes and spirited graphic applications, crafting a playful yet assured image. The Jimmy Choo Drop Heel is reimagined, evolving into sleek micro-heel slingbacks and vivacious strappy sandals that are both an ode to the past and a nod to the future.
The accessories, including statement handbags, feature a blend of functionality with the flamboyance of spring. Completing the vision, the beauty team, led by hairstylist Damien Boissinot and makeup artist Cyndle K, crafts looks that are as unassuming as they are striking.
Joanna Elizabeth
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