Movado’s latest global campaign, “When I Move You Move,” is taking the world by storm with its new ambassadors. At the forefront are actresses Julianne Moore and Jessica Alba, hip-hop legend Ludacris, and top athletes Christian McCaffrey and Tyrese Haliburton.
Movado 2024 Campaign
Each watch style shines in a series of striking images shot against a crisp white backdrop by renowned photographers Mert & Marcus. Julianne Moore and Jessica Alba bring their A-game in dynamic poses, expertly choreographed by movement director Stephen Galloway.
From Julianne’s edgy denim ensemble, styled by Mel Ottenberg, to Jessica’s sleek all-black look, every detail is carefully crafted to showcase the timepieces. The result is a visually striking campaign that refuses to be ignored.
As Movado President Margot Grinberg explains, the goal of the campaign is to shake things up and make a lasting impact. “Our goal is to be disruptive and stand out – do something unexpected that will make you stop and want to see more from Movado. It will keep our brand top of mind and engage new audiences globally.”
Joanna Elizabeth
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