Innovating an Icon: With plant-based, hemp selvedge, and circular versions of its iconic 501®, Levi’s® is showing that even one of the most classic apparel items in modern history can be a platform for innovation with a sustainability lens. – Medical Marijuana Program Connection

SAN FRANCISCO–(BUSINESS WIRE)–Over the past five years, season after season, Levi’s® has introduced new products that meld innovative design thinking with an overriding commitment to sustainability. Now, in conjunction with the 150th anniversary of the iconic Levi’s® 501® jean, Levi’s® is featuring a suite of products – a Plant-Based 501®, a hemp-cotton blend Selvedge 501®, and a Circular 501® – that show how new thinking and technologies can be applied to an age-old classic, pointing the way

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