I Spend 70% of My Time Giving Beauty Advice—30 Products That Always Come Up

Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

I don’t think there’s anything I love more than when someone asks me for a beauty product recommendation. As an editor, I eat, sleep, and breathe all things beauty, and I spend my days learning about cutting-edge new technology, testing products, and learning from the most renowned beauty experts in their respective fields. Because of that, my brain is quite literally overflowing with beauty intel 24/7, and sharing said intel feels like the best way of paying it forward. 

Over the years, I’ve definitely noticed some patterns and trends when it comes to the types of products people want to pick my brain about. Sometimes it’s due to a seasonal change that’s instigating a bout of dry skin or a particularly viral TikTok moment that has people more curious about a specific product category, in general. Regardless, I’ve kept track and am sharing the items I’m asked about most frequently. From hair treatments to vitamin C, I’m sharing my most-recommended favorites just ahead. Keep scrolling!