Don’t judge me for what I’m about to tell you…I rarely shop on Amazon. I’m aware that this statement sounds hyperbolic, considering the widespread dominance of the platform. You may even be thinking, “Girl, please, everybody shops on Amazon.” But I can assure you I’m fully telling the truth. On some level, I know why people love the platform—it has fast shipping, built-in convenience, and affordable pricing. It’s become the place for many consumers worldwide to shop for everything from new tech to beauty products to wardrobe staples. Yet, despite all these facts, it’s hard to get me to hit that check-out button.
Some of my apprehension comes from the fact that there are so many brands on Amazon that it’s hard to know which ones are worth buying. However, with time—and a lot of binge-reading of fellow editor’s shopping guides—I’ve reached a point where I’ve learned enough about the in-house and designer brands offered on the platform to feel more comfortable buying. And so, to usher in this new era of knowledge, I figured I’d give the platform another trial, just in time for Amazon Prime Day.
After digging through countless pages, I’ve rounded up the 32 most stylish fashion finds from the Amazon sale. From luxurious-looking staples to marked-down designer bags, there’s surely one piece ahead that can make even the most anti-Amazon shoppers want to click “buy now.”
Jasmine Fox-Suliaman
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