Through the grey days, we’re beginning to see a sprinkle of sunshine that can only mean one thing—spring is on the way. Soon enough, bright sunshine, al fresco dinners and Saturday afternoons in pub gardens will be the norm. And the Who What Wear UK team can’t wait. The first signs of the new season are already showing at our favourite retailers, and in preparation we’re giving you a sneak peek at the wonders populating our editors spring 2024 wish lists. Buckle in, its a good one.

In our roles, we keep up with the latest runway trends, high street drops and exclusive releases, often months before they hit the shelves. All that to say, we’ve been clued up on the new spring arrivals since before Christmas. Ever since, our personal wish lists have been thoughtfully curated with daily care, ready and waiting for the first rise in temperatures. With decades of experience between us, our editors are able to discern the pieces that are fun for a trending moment, and those that will earn their keep within your forever wardrobe. But as a more discerning bunch, we’re taking the new season as our chance to invest in chic-yet-timeless styles that you’re sure to spot us in year after year.




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