How Do Fragrance Brands Sell Gen Alpha Scents Through Their Screens? (Best of 2025)

As 2025 draws to a close, we’re revisiting the best stories Fashionista published this year (at least in our editors’ opinions). The below was originally published in June. Even before “Sephora kids” — tweens dropping their allowances on high-end beauty products — became a TikTok phenomenon, …

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