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How BTS Could Prioritize Their Solo Careers in Next Chapter


Seated at a feast in the style of Da Vinci’s Last Supper, the seven members of BTS celebrated their ninth anniversary as a band. The visual reference was apt. During a video of the mid-June dinner, the biggest musical act in the world dropped an industry-shaking bomb: they were starting a fresh chapter and prioritizing their solo careers.

“We have to accept that we’ve changed,” rapper and group leader RM said. “The problem with K-pop and the whole idol system is they don’t give you time to mature.” Suga made clear, in the hour-long “dinner party” video posted to their YouTube channel, BANGTANTV, that the group is not “disbanding,” and Jung Kook clarified in a follow-up video that this is not a “hiatus.”

Still, the news took on a life of its own.

After all, BTS is the biggest musical act in the world. Over nearly 10 years together, the band has broken nearly every charting and YouTube record, been the foundational act of its parent company HYBE, and propelled K-pop into global consciousness. Recently, they picked up six Billboard No. 1 hits in the span of just over a year, and performed for sold-out stadium audiences around the world. On June 10, they released an anthology album, Proof, that effectively ties a bow on their musical output so far. But what happens next is more of a question mark. “The bottom line is that BTS is a monster on the charts, and they’re clearly not just the dominant K-pop act, but really the dominant music act over the past few years,” says Alexei Barrionuevo, international editor at Billboard. “Their absence will be huge, not only for K-pop, but also for HYBE, [because] they have built their company around BTS.”

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What does this new chapter mean?

First thing’s first: it is not, as Jung Kook clarified in a later video, a hiatus. RM, Suga, J-Hope, Jung Kook, Jimin, V, and Jin will be working on solo projects, and as they explained in their first video, they’re looking forward to some more independence. But they have no plans to stop working as a group. “BTS now starts a new chapter with new solo projects as well as group projects,” HYBE shared in an official statement explaining the transition. “Members will take this time to achieve personal growth through various new activities, and we expect it to further strengthen the foundation for the group‘s long-run as a team. BIGHIT MUSIC will actively support the artists.”

Will BTS get back together?

Since they’re not disbanding, they’re still together. Their future musical output as a group is uncertain, though, and it’s unclear when they might return to live performance as a group.

To Barrionuevo, the signs of this change in direction have been evident for some time. Besides a slowdown in output over the past few years, and their clear interest in moving past the “fishbowl” group living situation they’ve been in, he points to Korea’s required military service as the ultimate warning sign of impending change. “The only thing that was looming that everyone understood—and that was being parsed and debated—was the military service requirement… Everyone thought maybe they would be the exception to finally break the rules in Korea,” he says. (A 2020 amendment to the laws allowed them to defer until age 30, but other proposed changes have not come to fruition.) “They were looking at a situation where for three consecutive years, they were going to lose one BTS member every year to military service.” That remains true—starting with oldest member Jin, 29—and especially with this new direction, most likely inevitable.

What does this mean for the band’s earnings?

BTS isn’t going anywhere, and they’ll still earn income off of their existing body of work. However, the company behind them—HYBE—took a hit with the announcement. Share prices fell nearly 30% on the day the news broke, bringing them down about $1.7 billion in market value, according to Bloomberg, and about 60% down for the year.

HYBE manages a portfolio of artists—including up-and-coming group TOMORROW X TOGETHER—and runs the technology platform Weverse, with minority stakes in other agencies, too, as well as projects in Korean language programs and gaming. In a major music deal in 2021, they also acquired Ithaca Holdings, a U.S.-based music company that manages global stars including Justin Bieber and Demi Lovato.

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What about their TV show, Run BTS?

In Jung Kook’s VLive, he noted that BTS will continue to be active as a team, including shooting Run BTS. So that part of their group’s content, at least, is not going anywhere.

Their other projects also seem to be continuing unabated. On June 21, an animated music video came out for their new song “Yet To Come (The Most Beautiful Moment).” The video represents their characters from the mobile game “BTS Island: In the SEOM.”

What will their solo careers look like?

The members of BTS have always pursued side projects, even during their busiest times as a group. Suga has released multiple mixtapes under the name Agust D, and featured on Halsey’s last album with his own interlude as well as in a popular collaboration with singer-songwriter MAX; he also has over 100 producing credits. RM has featured as a rapper on independent tracks and put out his own solo mixtape, mono., in 2018. J-Hope also released a mixtape in 2018. V’s solo music, which leans balladic, has earned hundreds of millions of streams. Jimin, Jung Kook, and Jin have dabbled in solo releases as well (although in the dinner party video, Jimin was keen to note that he doesn’t see himself as a solo artist, but as a BTS member).

The artists are also known to have other passions, including photography, acting, dance, fashion, and film, so it seems likely we will start to see more of their individual interests and hobbies playing a bigger role in their lives, whether personal or professional; Jin joked in the video that he’d spent much of the last few weeks playing video games, while Suga has kept up a schedule of English, Pilates, and dance classes.

First up with new solo work will be J-Hope, whose solo album is underway and who is slated to perform at Chicago’s Lollapalooza music festival at the end of July.

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What are fans expecting from BTS?

To fans, the new chapter may be a bittersweet change; the comments on the YouTube video are full of emotion, not to mention the outpouring of surprise and support on other social media platforms. But it also will serve as an opportunity for them to get to know the artists as individuals. “For us fans, it means we have more artistic endeavors to both support and discover from each of them as well as their projects as a group,” says a fan with a BTS-dedicated ARMY account on Twitter who, like many fellow fans, prefers not to be named in the media. (Many ARMY are hesitant—if not downright wary—to weigh in publicly on the future of BTS, preferring to let the members speak for themselves.) “They want to explore their individuality; how could they do so if we impose our wishes and expectations on them?” they say. “Since their beginning they have written songs like ‘N.O’ to encourage us to follow our own path and dreams rather than live according to others’ expectations. To impose this on them now would be [hypocritical] of us, don’t you think?”

Others are looking forward to seeing them push into new territory. “I would love to see them surprise us with more music in different genres that more defines their individuality. I am secretly hoping to watch them in K-dramas,” says Marie Oliveria, a 43-year-old fan from Lisbon, Portugal. “I also support them just having normal life experiences. When they begin focusing on being a group again, there’s no doubt in my mind that they will take all those unique individual experiences and do what they do best: make their diversity work at the highest levels.”

But why is BTS pursuing this new direction?

During the dinner party video, RM reflected on the past few years. “For me, it was like the group BTS was within my grasp until ‘ON’ and ‘Dynamite,’ but after ‘Butter’ and ‘Permission to Dance’ I didn’t know what kind of group we were anymore.” (The latter two were the group’s most recent English-language mega-hits.) He said it had become hard to know what kind of story to tell in his music. “After I get up in the morning and get makeup done, there’s no time for growth. And it’s not just about music and work. I’ve changed as a human over the past 10 years, so I needed time to think and have some alone time.” He continued: “Somehow, it’s become my job to be a rapping machine… but I kept feeling like I was trapped inside myself.”

“I think now, finally, we’ve come to think about what kind of artists we each want to be remembered as to our fans,” Jimin said. BTS has spent nine years developing an intense relationship with their ARMY; their most recent releases have all been odes of gratitude to the support they’ve received, creating music that strengthened that bond. Now the time has come, for once, to turn that gaze inward.

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Write to Raisa Bruner at [email protected]



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