The Windup Fair, 18 blocks downtown, is expected to cater to a more value-conscious crowd than WatchTime and plans roughly twice as many exhibitors, including a new crop of EDC (“everyday carry”) makers selling watches, knives and apparel. The show owes its accessibility to its organizer, Worn & Wound, the online watch publication often credited with helping to give birth to the microbrand watch category.

“The brands are very welcoming,” said Zach Weiss, the co-founder and chief creative officer of Worn & Wound.

In addition to featuring 27 new exhibitors, which include the movement maker Miyoda, Windup New York will serve as a platform for new releases, with plenty of buying opportunities, said Blake Malin, the co-founder and chief executive of Worn & Wound.

“The marquee brands, even those selling at higher price points, sell dozens of watches over the weekend,” Mr. Malin said. Oct. 20-22

Since 2001, the industry’s best and brightest brands have competed in the annual Grand Prix d’Horlogerie de Genève (G.P.H.G.), an Academy Awards-like watch design competition that culminates in a ceremony at the Théâtre du Léman in Geneva.

The 2023 competition, which highlights timepieces in 15 categories, including “men’s complication,” “jewelry” and “challenge” (restricted to watches that retail for 2,000 Swiss francs, about $2,264, or less), has attracted 230 entries. They include 56 from non-Swiss brands, said Raymond Loretan, president of the G.P.H.G.

Victoria Gomelsky

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