FILA has launched its latest advertising campaign featuring the globally renowned supermodel Hailey Bieber. This fresh campaign, a nod to the brand’s rich heritage, showcases the iconic Settanta jacket, a piece that first made its debut back in 1976.
Hailey Bieber for FILA Spring 2024 Ad
The Rhode founder follows up the anniversary ad with the sports brand. The striking studio portraits exude a sporty elegance in tennis styles, with Bieber pairing the classic jacket with modern tennis skirts, sports bras, and briefs, effectively blending traditional and contemporary styles.
The campaign’s visuals, captured by Renell Medrano, accentuate the unique blend of athleticism and fashion. Styled by Dani Michele, Hailey Bieber showcases the signature Settanta jacket, which is distinguished by its distinctive stripe accents and color-blocking elements.
A color palette remains faithful to FILA’s classic hues of red, white, and blue, while also introducing vibrant pops of yellow, adding a fresh twist to the traditional color scheme. Each portrait emphasizes the sporty yet chic aesthetic, with Hailey’s dynamic poses and the clothing’s sleek lines.
The collaboration between hairstylist Bryce Scarlett and makeup artist Nina Park complements the overall look, with Scarlett crafting a bob-length coif, and Park delivering flawless makeup that highlights her natural beauty..
Joanna Elizabeth
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