“I believe that practicing your passion day in and day out is the only way to live”, says His Excellency Ahmed bin Bishr.

Press Release



updated: Aug 14, 2017

His Excellency Ahmed Bin Bishr – also known as Shb7 to his 1.2M Instagram followers – exemplifies an international lifestyle and culture influence, that defines luminary and significance. As the son of His Excellency Butti Humaid bin Bishr, personal secretary to Sheikh Zayed Al Nahyan, undeniable diplomacy in his family leverages great pride in preservation and promotion of Arab culture.

Despite the 30 degree heat, Ahmed is still committed to putting in the time and the effort to keep the tradition of falconry, one of the UAE’s oldest traditions, alive. He perceives falconry as an art which requires long hours, constant devotion, finesse, subtlety and skill. For Ahmed and his team, it is more than just a hobby; it is a lifestyle that taught them the values of teamwork, friendship and trust.

I believe that practicing your passion day in and day out is the only way to live.

Ahmed Bin Bishr

Ahmed’s passion for photography is also pictured through his Instagram account. Being a bird of passage, Ahmed takes stunning images of iconic landmarks, that can serve as an authentic universal postcard while showing the contrast between Arab culture and cultures around the world.

With his increasingly growing social media following, Ahmed has reached millions of people across continents and showed them the beauty of Dubai and diversity of the United Arab Emirates. He has made it his mission to continue the legacy of his father as a dedicated and patriotic citizen and public official of this great nation.

Source: Ahmed Bin Bishr

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