Gucci dives into the summer season by unveiling the Gucci Lido collection for 2024. Inspired by the idyllic beach clubs dotting Italy’s coastline, the collection is the brainchild of creative director Sabato De Sarno and takes form in the evocative photography of Anthony Seklaoui.
Gucci Lido Summer 2024 Capsule Collection
The campaign images are a medley of poolside and underwater vignettes splashed with color and movement, highlighting the vibrant essence of summer. This season’s resort wear and swimwear designs are a fusion of form and function, catering to aesthetic appeal and comfort.
The collection sees a reinvention of classic handbags such as the Gucci Jackie and GG Marmont, which are presented with contemporary twists that speak to the laid-back luxury of seaside living. The designs from the leading purse brand boast novel textures like straw effect raffia, making them the perfect companions for a stylish summer escapade.
Following the buzz of the Valigeria campaign that spotlighted Kendall Jenner, Gucci Lido features a diverse cast of models. In images and video, Betty Schupp, Camille Rowe, Gabriele Gherardi, He Cong, Jiahui Zhang, and Victoria Fawole appear.
The accessories in the collection are enlivened with neon details, echoing the vibrant hues and dynamic atmosphere of coastal resorts. Gucci is set to enhance this allure with pop-up stores in luxurious destinations across the globe, including Porto Cervo, Capri, the Hamptons, and Saint-Tropez.
The artistic vision of Riccardo Zanola shines through in the art direction, complemented by the chic stylings of Alastair McKimm. Thomas De Kluyver masterfully handles the beauty aspects for makeup and with Shay Ashual on hair.
Joanna Elizabeth
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