Gucci’s fall-winter 2023 campaign is a compelling fusion of past and present, featuring Vittoria Ceretti, staged against the distinctive canvas of a green backdrop. Photographed in Milan by David Sims, the Italian model is magnetic as she embodies the essence of the House’s creative vision.
Gucci Fall/Winter 2023 Campaign
The Gucci fall 2023 collection brings together relaxed denim, button-up shirts, pencil skirts, and sweaters, underscored by the signature double G belts. A crystal-embellished bra offers a touch of glitz, indicative of the Italian brand’s flair for unexpected details. Yet, it is the reissued Gucci Horsebit Chain bag that truly commands attention.
The Horsebit Chain bag is a modern update on an iconic piece first introduced in Tom Ford’s fall-winter 2003 collection. This new iteration presents the oversized Horsebit—an emblematic detail originally crafted by Aldo Gucci in 1953 as a loafer embellishment—in a fresh, forward-looking context.
Alongside this striking autumn collection, Gucci also gave us a glimpse of its stylish fall sunglasses and turned heads with its evocative Ode to Love campaign. The bag has evolved to include a double shoulder strap and comes in a range of materials, including padded leather, shearling, crystal, and contrasting leather options.
Ceretti introduces new ways of sporting the bag—whether carried by hand, slung over the shoulder, or used as a clutch. She artfully highlights how the Horsebit Chain bag transcends eras. It embraces the beauty of a style deeply rooted in its own history while presenting a contemporary twist.
Incorporating elements from various eras of its storied legacy, Gucci’s fall 2023 campaign proves that the brand is adept at both honoring its heritage and pushing the envelope.
Joanna Elizabeth
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