Quality over quantity is the belief that Pareto instills in every garment it makes. As soon as you enter Pareto’s site, it states that “women wear 20% of their closets, 80% of the time,” and you can find that 20% here. The label only releases six to eight additional styles per year — brands tend to launch collections every season — and spends a year perfecting all the details. On top of that, Pareto understands how the fashion industry harms the planet and strives to be transparent in its manufacturing. Pareto works hand-in-hand with everyone involved in creating its clothing, from the cotton growers to sewers. (Every item also has a tag showing where it was grown, spun, knit, dyed, and sewn.)
Vivien Lee
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